[Introduction Checklist] Definition and Process of SQL in Inside Sales

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last updated：Feb 26, 2026

エンジン

We will review everything from the definition of SQL to process design and provide practical guidelines that lead to results.

**Benefits** - Unified definition of SQL leads to clear judgment - Builds a process that increases the conversion rate to business negotiations - Ensures reproducibility of results through analysis and improvement 'PROBiZZ' is a service that standardizes the definition and process of SQL in inside sales. It clearly visualizes the previously subjective criteria for potential customers based on numerical data and behavior logs. Collaboration with the marketing department becomes smoother, eliminating approaches to unnecessary leads. It optimizes the process from appointment acquisition to business negotiation, establishing a foundation to enhance sales efficiency. Additionally, there is a system that logically captures the causal relationship between KPIs and results, making the improvement cycle clear. With 'PROBiZZ', you can establish a sales process that yields similar results regardless of who is in charge.

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basic information

"PROBiZZ" can assist companies with ambiguous SQL criteria in defining objective conditions. This stabilizes the quality of business negotiations across the entire team and enables organized sales activities. It establishes a system where project management is not reliant on individuals, making handovers and analysis easier. A seamless process from marketing to inside sales and field sales is established, allowing for overall optimization. Additionally, there is a feature where AI assesses the likelihood of prospects based on activity logs, enabling highly accurate sales decisions. As a result, resources can be concentrated on high-potential customers, maximizing the chances of converting leads into deals and orders. 【Strengths and Features】 ■ Standardization of SQL definitions through numbers and actions ■ Structural organization of the negotiation process ■ Easy visualization and improvement of sales KPIs

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If the definition of SQL is unclear, it may lead to misjudgments by potential customers and a decrease in the conversion rate to business negotiations. With 'PROBiZZ', you can establish clear criteria for judgment based on numbers and actions, as well as optimize the process leading to negotiations. First, download the materials to check for tips on building a sales system that delivers results.

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Applications/Examples of results

- Implementation in teams that need to review SQL definitions: A company with subjective and inconsistent lead evaluation criteria established a unified evaluation standard through 'PROBiZZ', resulting in a 15% improvement in the conversion rate to business negotiations. - Utilization in sales departments facing challenges with conversion rates: An inside sales team that had a high number of calls but low results increased the number of valid business negotiations by approximately 1.5 times through process structuring and talk improvement. - Utilization by companies aiming to strengthen collaboration with marketing: By aligning the SQL definitions with lead sources, the quality at the handover point to sales improved, and the accuracy of KPI management also increased.