I will explain the real reasons why the SDR is not functioning and how to review the processes that directly lead to improvement.
**Benefits** - Visualize the bottlenecks in SDR activities - Early detection of targeting and design mistakes - Fundamentally eliminate misalignments between sales and SDR 'PROBiZZ' is a design support tool that visualizes the SDR process and accelerates improvements. In many companies, the role of SDR is ambiguous, leading to a structure where results are hard to achieve, often due to issues in "process design" and "collaboration systems." 'PROBiZZ' clearly flows through targeting, initial approaches, nurturing, and SQL conversion, allowing for the visualization of KPIs at each phase. Additionally, a "collaboration template" is implemented to prevent insufficient collaboration between SDR and the sales department, significantly improving the accuracy of project handovers. Furthermore, case templates from successful companies are provided, enabling implementation without the hassle of designing from scratch. The SDR design that begins with 'PROBiZZ' eliminates the reasons for failure and transforms into a system that reliably produces results.
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It visualizes the reasons why SDR is not working well and allows for a numerical understanding of the current challenges. By clearly separating the roles of the sales department and SDR and setting individual KPIs, the responsibility becomes clear. By templating the timing and frequency of calls and email distributions, stable operations that eliminate individual dependence can be achieved. Since reasons for lost opportunities and response rates to approaches are also recorded, the next improvement actions become clear. The results of nurturing initiatives can also be recorded and analyzed, leading to an improvement in the quality of SQLs over the long term. Many companies that have implemented this have felt a change in results from the first month and have succeeded in improving sales efficiency. 【Strengths and Features】 ■ Eliminates individual dependence by flowcharting the SDR process ■ Equipped with templates to prevent miscommunication with sales ■ Real-time visualization and improvement of KPIs and challenges are possible
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If you want to reconsider the reasons why SDR operations are not going well from a structural perspective, please take a look at the materials from 'PROBiZZ.' You can download them for free, including process design and collaboration methods for achieving results, as well as case studies of successful implementations.
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Applications/Examples of results
- Company A in the IT industry redesigned the roles and KPIs of SDRs, resulting in a 15% increase in the conversion rate of business negotiations and a reduction in the workload of the sales department. - Company B in the real estate industry eliminated discrepancies in recognition between sales and SDRs by utilizing collaboration templates, stabilizing the quality of SQLs. - Startup C implemented a nurturing process using templates, accurately gauging the temperature of potential customers, which led to a 25% increase in the closing success rate.
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Engine Co., Ltd. offers the inside sales support service 'PROBiZZ' to structurally solve sales challenges for companies. Aiming to streamline the sales process and maximize results, customization tailored to corporate needs is possible. An experienced dedicated team handles everything from creating target lists to outreach and setting up business meetings. Through data-driven strategy design and KPI management, continuous improvement and reproducibility of results are achieved. Additionally, we support the visualization and analysis of sales activities by utilizing the latest tools and technologies. With a proven track record across various industries, we provide services backed by reliability and performance. Engine Co., Ltd. offers a new standard of sales support that realizes the "systematization" of sales and the "reproducibility" of results.