Build continuous contact through the newsletter, and "PROBiZZ" will support maintaining interest and converting it into business negotiations.
The newsletter for engineers is an important channel for deepening relationships with potential customers through information provision. On the other hand, if the pathway for interested readers to take action remains unclear, it can lead to missed opportunities. 'PROBiZZ' understands the topics of interest for visitors coming from the newsletter and connects them to specific actions. Based on behavioral logs such as opens and clicks, hot leads are extracted for immediate response by inside sales. Rather than ending with a single point of contact, we build trust through a phased approach, creating a natural flow towards business negotiations. By strengthening the connection with content, we can support transforming the significance of information dissemination into business opportunities. Continuously delivering information while capturing sales opportunities is the strength of 'PROBiZZ'.
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basic information
"PROBiZZ" allows for immediate understanding of reader behavior data obtained from newsletters. It can accurately identify areas of interest based on the articles that engineers reacted to and their document download history. Based on this quantitative data, inside sales can approach at the optimal timing and with the right content. We have established a system that emphasizes relationship building, enabling a natural progression to business negotiations through regular information provision. Additionally, it instantly detects inquiries and form registrations via newsletters, preventing delays in initial responses. Collaboration with the sales department is smooth, and the results of newsletter initiatives can be visualized as concrete numbers of business negotiations. It functions as a "development-type" initiative that not only ends with information dissemination but also leads to practical results. [Key Points] - Extract hot leads from newsletter responses - Improve response rates through tailored approaches for each area of interest - Establish a system for information collaboration that directly leads to business negotiation creation.
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Company information
Engine Co., Ltd. offers the inside sales support service 'PROBiZZ' to structurally solve sales challenges for companies. Aiming to streamline the sales process and maximize results, customization tailored to corporate needs is possible. An experienced dedicated team handles everything from creating target lists to outreach and setting up business meetings. Through data-driven strategy design and KPI management, continuous improvement and reproducibility of results are achieved. Additionally, we support the visualization and analysis of sales activities by utilizing the latest tools and technologies. With a proven track record across various industries, we provide services backed by reliability and performance. Engine Co., Ltd. offers a new standard of sales support that realizes the "systematization" of sales and the "reproducibility" of results.