Collaboration with inside sales to promote individual engagement and business negotiations with prospective customers after downloading the white paper.
In the consideration of purchasing technical products, problem-solving white papers are very effective as a starting point for lead acquisition. In particular, materials designed for specific applications and issues can visualize the reader's consideration phase and areas of interest. However, many companies face the common challenge of leads ending with just downloads, failing to convert them into business discussions. "PROBiZZ" carefully listens to the intent behind the document views and specific needs related to the download list. It extracts the relevant audience that matches the company and allows inside sales to respond individually while increasing engagement. By combining the white paper with the conversation content, it leads to the smooth creation of business discussions. This enables the conversion of high-quality leads into business discussions, rather than just providing information.
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basic information
"PROBiZZ" will establish a system to steadily nurture those who download the white paper, not merely as leads but as "future customers." We will prepare talk scripts tailored to the content of the downloaded materials and engage in dialogues that delve deeper into the reader's areas of interest. Additionally, for those who have downloaded multiple materials or re-downloaded, we will prioritize our responses while confirming the existence of more specific needs. For potential customers who made contact through the white paper, we will utilize case studies and comparative information to encourage further consideration. The "human touch" that cannot be achieved through automated replies or follow-up emails will serve to enhance the warmth of the leads. Even for those who are difficult to quantify, we can clearly communicate the potential for business discussions to the sales department based on the results of our hearings. This process will evolve the white paper from a mere informational initiative into a lead generation channel that directly contributes to sales. [Key Points] ■ Visualize warmth and needs through post-download hearings ■ Support the conversion to business discussions with scripts tailored to areas of interest ■ Build an inside system that steadily nurtures potential customers
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Company information
Engine Co., Ltd. offers the inside sales support service 'PROBiZZ' to structurally solve sales challenges for companies. Aiming to streamline the sales process and maximize results, customization tailored to corporate needs is possible. An experienced dedicated team handles everything from creating target lists to outreach and setting up business meetings. Through data-driven strategy design and KPI management, continuous improvement and reproducibility of results are achieved. Additionally, we support the visualization and analysis of sales activities by utilizing the latest tools and technologies. With a proven track record across various industries, we provide services backed by reliability and performance. Engine Co., Ltd. offers a new standard of sales support that realizes the "systematization" of sales and the "reproducibility" of results.