Establish a sales system that accurately conveys highly specialized product information and efficiently supports the process up to business negotiations.
In the field of analytical and physical chemistry instruments, there is a high level of product specialization, requiring advanced knowledge and explanation skills in sales activities. 'PROBiZZ' is an inside sales service that supports the creation of business negotiations based on a complex understanding of products. It goes beyond just product introductions to stimulate interest through an approach that aligns with the customer's research and analysis objectives. Careful follow-ups based on applications and challenges are conducted for leads obtained through document requests and exhibitions. As the decision-making process for equipment installation tends to be prolonged, continuous nurturing is implemented to prevent disengagement from consideration. Furthermore, it accommodates negotiations that require collaboration between sales and technical departments, ensuring a smooth transition from initial contact to handover. As a result, a system is established that promotes understanding of product value while also securing business negotiations.
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basic information
PROBiZZ has a proven track record in sales support specialized in the field of scientific instruments and analytical devices, capable of handling complex product structures and applications. By designing conversations tailored to the areas of interest for each target, we facilitate smooth relationship building at initial contact points. We particularly develop scenarios optimized for diverse customer attributes, such as universities, research institutions, pharmaceutical companies, and chemical manufacturers. We approach conversations with engineers and professionals from the perspective of "solving research challenges" rather than merely promoting products. Even in companies with complex decision-making processes, we promote consensus building by providing information tailored to each stakeholder. Additionally, we support the sales follow-up system after negotiations are initiated, ensuring smooth collaboration with technical departments. This enables sales activities that accurately bridge the expertise of products with the needs of customers. 【Key Points】 ■ Conversation design that accommodates highly specialized products ■ Establishment of a nurturing system for long-term consideration projects ■ Ability to operate optimal scenarios for each customer industry
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Company information
Engine Co., Ltd. offers the inside sales support service 'PROBiZZ' to structurally solve sales challenges for companies. Aiming to streamline the sales process and maximize results, customization tailored to corporate needs is possible. An experienced dedicated team handles everything from creating target lists to outreach and setting up business meetings. Through data-driven strategy design and KPI management, continuous improvement and reproducibility of results are achieved. Additionally, we support the visualization and analysis of sales activities by utilizing the latest tools and technologies. With a proven track record across various industries, we provide services backed by reliability and performance. Engine Co., Ltd. offers a new standard of sales support that realizes the "systematization" of sales and the "reproducibility" of results.