Explanation of Marketing Strategy Featured in the November 2024 Issue of Nikkan Kogyo Shimbun's 'Factory Management'
This document is a column written for the November 2024 issue of Nikkan Kogyo Shimbun's "Factory Management." There are several methods for medium-sized and small manufacturing companies to enhance their corporate value. Among them, I have personally experienced that by focusing on three areas: "Financial and Accounting Analysis," "Marketing Strategy," and "Organizational Strength," and by formulating strategies and implementing measures, not only can challenges be resolved, but corporate value can also be improved. This time, I will explain "Marketing Strategy." [Contents] ■ Characteristics of BtoB Marketing ■ Case Study: Companies that Started Digital Marketing from Scratch ■ Specific Marketing Measures to Implement ■ Conclusion - The Direction Your Company Should Take Moving Forward *For more details, please refer to the PDF document or feel free to contact us.
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At Spica Consulting Co., Ltd., we prioritize enhancing corporate value before business succession and provide high-quality M&A support with a complete industry focus. Our sales organization is divided by industry, and each advisor belongs to a specific industry, dedicating their passion to it. As a result, they research that industry daily and contemplate its future. They are advisors who are well-versed in our clients' business models, knowledgeable about the area, and can discuss the future of the industry together.