[Book] Discovering New Business and R&D Themes through Technical Marketing (No. 2271) [Available for preview]

★How to grasp the latent needs that customers are not even aware of and translate them into R&D themes!
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■ Table of Contents
Chapter 1: Basics of Technology Marketing and How to Proceed
Chapter 2: How to Build a Technology Marketing Organization
Chapter 3: Developing Engineers with Marketing Awareness and Changing Their Mindset
Chapter 4: Inventory of In-House Technologies and Understanding Strengths for Technology Marketing
Chapter 5: Key Points for Extracting Customers' Latent Needs
Chapter 6: Methods for Grasping Latent Needs at Conferences and Exhibitions
Chapter 7: Discovering Latent Needs through Analysis of Patent Information and Marketing Data
Chapter 8: Methods for Uncovering Latent Needs Using Big Data and AI
Chapter 9: Discovering Latent Needs through Technology Marketing and Translating Them into R&D Themes
Chapter 10: Discovering Research and Development Themes through Technology Marketing and How to Explain and Persuade Management
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●Publication Date: November 29, 2024 ●Format: A4, 620 pages
●Authors: 53 ●ISBN: 978-4-86798-050-7
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