Ruko Corporation achieves improved data quality and operational efficiency.
By simplifying all processes related to product information, it enables valuable time to be allocated to more creative tasks.
Ruko, one of the world's leading manufacturers of precision tools for metal cutting, does not have a centralized system for company-wide access to all product information. Instead, it uses siloed data storage, resulting in a maintenance process that is redundant and prone to errors at times. The successful implementation at Rothenberger Group increased confidence in the Contentserv solution, leading to the decision to adopt it. As a result, they were able to leverage implementation know-how, allowing for a low-cost and rapid deployment. [Case Overview] ■Challenges - There are significant discrepancies in the depth of information between the main channels, such as catalogs and nextmart, particularly evident when localization of content is required. - Changes to product information (such as dimensions) need to be individually adjusted in different databases, leading to a heavy manual workload. *For more details, please download the PDF or feel free to contact us.
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【Overview of Other Cases】 ■Reasons for Choosing Contentserv - The successful implementation at Rothenberger Group increased trust in the Contentserv solution, leading to the decision to adopt it. - As a result, we were able to leverage implementation know-how, allowing for a quick and cost-effective deployment. - Additionally, the cloud-based PIM/DAM solution offers various options for RUKO's future and provides a completely new level of flexibility during subsequent scaling phases. *For more details, please download the PDF or feel free to contact us.
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Centric PXM (formerly Contentserv) integrates multiple capabilities—including Product Information Management (PIM), Digital Asset Management (DAM), supplier onboarding, and multi-channel syndication—into a single unified platform. It centralizes product information scattered across internal and external teams, ensuring that accurate, up-to-date data is delivered consistently across every sales channel. In 2023, we strengthened our portfolio with the strategic acquisition of Shoppingfeed, a leading provider of product feed management and marketplace integration solutions. In March 2025, we joined Centric Software, a Dassault Systèmes company, becoming part of the industry’s most advanced product concept-to-commercialization platform.
