Electrolux builds a product information management foundation as a basis for business reform.
Streamline the management of complex product data and establish a system that can respond to future needs!
Electrolux, a home appliance manufacturer, faced limitations in utilizing its existing PIM and needed to upgrade its systems to effectively manage product information and build processes for the future. We will introduce a case study with milestones such as the flexible integration of all existing systems, achieving seamless exchange and collaboration of standard data, and ensuring safe connections to legacy systems until the replacement period. [Contents] ■ About Electrolux Group ■ Facts & Figures ■ Background and Milestones of Implementation - Situation at the time - Milestones ■ Reasons for Choosing Contentserv *For more details, please refer to the PDF document or feel free to contact us.
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Centric PXM (formerly Contentserv) integrates multiple capabilities—including Product Information Management (PIM), Digital Asset Management (DAM), supplier onboarding, and multi-channel syndication—into a single unified platform. It centralizes product information scattered across internal and external teams, ensuring that accurate, up-to-date data is delivered consistently across every sales channel. In 2023, we strengthened our portfolio with the strategic acquisition of Shoppingfeed, a leading provider of product feed management and marketplace integration solutions. In March 2025, we joined Centric Software, a Dassault Systèmes company, becoming part of the industry’s most advanced product concept-to-commercialization platform.
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