Anest Iwata: Digital Marketing Strategy to Innovate Customer Satisfaction
Utilize various digital channels! Unify product data and build a common foundation for digital strategy.
Anest Iwata Corporation, a global manufacturer of air compressors, vacuum equipment, and painting/coating equipment, focuses on maximizing customer satisfaction through digital marketing, sales innovation, and customer relations. We have established an advanced product information management platform centered around Contentserv PIM/DAM. We will introduce examples of how we have achieved seamless integration with CMS and utilized various digital channels, including websites and e-commerce sites, to enhance the quality of customer experience. [Contents] ■ The roadmap for digital marketing promoted by Anest Iwata ■ Unifying product data and building a common foundation for digital strategy ■ Step-by-step implementation and construction, challenges faced during the project, and best practices ■ Implementation effects and future prospects *For more details, please refer to the PDF document or feel free to contact us.
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Centric PXM (formerly Contentserv) integrates multiple capabilities—including Product Information Management (PIM), Digital Asset Management (DAM), supplier onboarding, and multi-channel syndication—into a single unified platform. It centralizes product information scattered across internal and external teams, ensuring that accurate, up-to-date data is delivered consistently across every sales channel. In 2023, we strengthened our portfolio with the strategic acquisition of Shoppingfeed, a leading provider of product feed management and marketplace integration solutions. In March 2025, we joined Centric Software, a Dassault Systèmes company, becoming part of the industry’s most advanced product concept-to-commercialization platform.
