Clarify the usage scenarios and philosophy of the logo, and gradually refine the logo from the rough draft!
We would like to introduce a case study of logo creation for companies and services that we have conducted. There were inquiries from those who wanted to create or redesign their own company or service logos but were unsure about how to express their ideas and what to request. In response, we created a document summarizing the project overview, objectives, requests, and methods of response, and then produced rough logo drafts. Through discussions and considerations, we established the direction and gradually refined the logo proposals through repeated creation and selection. [Case Overview] ■ Requests - We want the logo to be created while discussing and understanding our company and services. ■ Results - A logo that reflects the philosophy of the company and services was produced. - The philosophies and brand images that are important were clarified. - A symbol that internal stakeholders can proudly display was acquired. *For more details, please download the PDF or feel free to contact us.
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Designers are like "interpreters" in business creation, possessing both a "user perspective" that accurately captures needs and a "business perspective" that utilizes business acumen. Our company leverages these characteristics of designers to consider: - What is the "truly necessary" for users? - How should this be incorporated into the business? We support the growth of our clients' businesses comprehensively from both the user and business perspectives.