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  6. Cloud-managed general-purpose beacon IoT device 'Beacon Station'

Cloud-managed general-purpose beacon IoT device 'Beacon Station'

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VitaNet Beacon Station

last updated:Mar 16, 2025

ヴィタネット・ジャパン 東京本社
ヴィタネット・ジャパン 東京本社
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Would you like to expand the transmission power of your smartphone app with a general-purpose beacon transmitter that significantly reduces operational costs through remote operation?

Battery-operated beacons often fail to deliver the expected results due to issues such as the app confusing them with other nearby store beacons or difficulties in installing multiple beacons within a store. Our beacon station has solved these problems by allowing precise distance and other settings to be managed from a cloud account. In conjunction with our in-store smartphone advertising platform "CloudAuth AccuNotify," when shoppers enter an area with a minimum radius of 60 cm set in the cloud, they receive real-time personalized promotions and product information on their smartphones. Notifications are delivered directly to specific product shelves or areas at the moment app users enter the store or are near specific products, enabling increased sales and efficient targeted marketing. The notifications themselves are utilized as advertising space, visualizing effectiveness with the same precision as online advertising. **Features of the Beacon Station:** - Remote centralized management on the cloud, eliminating the need for store employees to operate it. - Remote on/off control of beacons. - Instant remote changes to beacon signals. - Notification advertisements for users while walking.

    Store app
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Cloud-managed general-purpose beacon IoT device 'Beacon Station'

Screenshot 2024-06-28 at 19.17.30.png
Screenshot 2024-06-28 at 19.17.30.png
  • Related Link - https://www.vita.net/jp/

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basic information

Smartphone users can open your company's official app simply by tapping a notification. There is no need for cumbersome operations such as presenting a traditional QR code or entering a confirmation code. Store operators who do not have the official app can easily start targeted advertising by simply setting up the "Open! App," which requires no registration, to open a web page. We provide detailed advertising effectiveness metrics such as impressions and click-through rates (CTR) for notification ads, which were previously difficult to achieve. Since the content and delivery conditions of notifications can be changed in real-time, A/B testing, which was challenging in physical stores, can now be conducted on-site. 【Specifications】 ■ Addresses are randomly changed when switching between beacons and BLE or every 15 minutes to prevent unauthorized access and spoofing attacks. ■ By using one-time keys for BLE auto-pairing authentication, the risk of attacks from fake beacons is virtually eliminated. ■ The range of the beacon can be freely set from a few centimeters to 10 meters. By operating in clusters, the notification and authentication areas can be easily expanded. ■ High reliability options through parallel operation.

Price range

P2

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Applications/Examples of results

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Detailed information

  • Open!

    The iOS version of the Open! app can be downloaded from the Apple App Store. When combined with our beacon station, it sends personalized promotions and product information set in the cloud to shoppers' smartphones in real-time when they enter an area with a minimum radius of 60 cm. Since we do not use the personal information of app users, registration is not required. Please feel free to contact us regarding the rental of the beacon station.

  • Open!

    The Android version of the Open! app can be downloaded from the Google Play Store. When combined with our beacon station, it sends personalized promotions and product information set in the cloud to shoppers' smartphones in real-time when they enter an area with a minimum radius of 60 cm. Since we do not use the personal information of app users, registration is not required. Please feel free to contact us regarding the rental of the beacon station.

Company information

ヴィタネット・ジャパン

ヴィタネット・ジャパン 東京本社

Information and Communications

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Our company is a cloud service provider with a mission to innovate customer experiences at stores and facilities through smartphone applications and to promote digital transformation in business workflows. The software and services created from advanced technology and extensive knowledge seamlessly integrate security and usability at a high level, strongly supporting our corporate clients and their end consumers. Please feel free to contact us with any questions.

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