[Column] Principles for Unifying Organizational Groups ➅

I would like to introduce a column article.

A product strategy is a measure to bridge the gap or difference against a goal. A product refers to the materials for business, and a product strategy is a measure to address the gap or difference needed to achieve a goal. In cases where numerical targets are involved, such as in sales or manufacturing departments, it becomes a measure for the difference, while in qualitative targets, such as in management or operational departments, it is a strategy to create measures for the gap. For example, if last year's sales were 800 million and this year we want to reach 900 million. Identifying the shortfall of 100 million is the product. The ways to cover this can include: - Covering it with sales - Covering it with gross profit - Covering it by reducing costs - Covering it through turnover, among various other methods. Companies that use the term "product" have a mindset aimed at bridging gaps or differences. Generally, the concept of performance varies by company. Some companies consider performance based on sales revenue, while others may consider operating profit. Our company's management department must determine what constitutes performance for each department. For instance, the performance of the management department may be aligning financial accounts with ordinary income and expenditure, while the sales department may align accounts with gross profit, among various performance metrics. In any case, how to create the materials for business is the strategy for the product.

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