Check how to utilize data science in sales activities!
As companies around the world follow suit with DX (Digital Transformation), data science can no longer be said to belong solely to data analysis experts; it is a field that sales professionals also want to actively incorporate. By utilizing SFA (Sales Force Automation) systems and tools, even those who are not data scientists can efficiently analyze the various data generated daily and speed up their sales activities. In this article, we will explain what data science is, how the sales process changes through the use of SFA systems and tools, and how data science can be applied to sales activities. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*
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Softbrain has been a domestic vendor providing CRM/SFA (Sales Support and Customer Management System) with "esm (e-Sales Manager)" since 1999. We have a track record of implementation in over 5,500 companies across more than 185 industries. In recent times, as the decline in the working population is lamented, "improving business productivity" and the supporting "execution of DX (Digital Transformation)" have become essential. Softbrain supports true sales DX with digital solutions (CRM/SFA) and professional services (implementation support and utilization assistance). The competition lies in customer touchpoints! Our customer management system, 【esm (e-Sales Manager)】, leads all customer touchpoint activities in sales, marketing, and after-service to a higher level: https://www.e-sales.jp/ *Based on our company's achievements and the Japan Standard Industrial Classification.