Introducing key points and examples of initiatives that benefit marketing and human resources!
Providing efficient and highly satisfying services has become essential in recent management strategies. However, many companies still rely on traditional, inefficient sales support and customer management methods. Therefore, I would like to recommend a strategy called "retention marketing," which not only focuses on building ongoing relationships with existing customers but also helps prevent the turnover of hired personnel and enhances employee engagement. In this article, I will explain the role of retention, which benefits both marketing and human resources, as well as key points for its implementation. *For more details, please refer to the related links. Feel free to contact us for more information.*
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Softbrain has been a domestic vendor providing CRM/SFA (Sales Support and Customer Management System) with "esm (e-Sales Manager)" since 1999. We have a track record of implementation in over 5,500 companies across more than 185 industries. In recent times, as the decline in the working population is lamented, "improving business productivity" and the supporting "execution of DX (Digital Transformation)" have become essential. Softbrain supports true sales DX with digital solutions (CRM/SFA) and professional services (implementation support and utilization assistance). The competition lies in customer touchpoints! Our customer management system, 【esm (e-Sales Manager)】, leads all customer touchpoint activities in sales, marketing, and after-service to a higher level: https://www.e-sales.jp/ *Based on our company's achievements and the Japan Standard Industrial Classification.
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