We will provide a detailed introduction to the merits and demerits of SFA, taking into account the reasons for failure in its implementation, as well as key points for selecting tools that won't lead to failure.
In recent years, SFA (Sales Force Automation) systems have once again gained attention as solutions for strengthening sales capabilities and improving operational efficiency. Although various SFA tools are currently available, many may be unsure about which tool to choose. In this article, we will discuss the causes of failure in implementing SFA systems while detailing the advantages and disadvantages of SFA, as well as key points for selecting tools that won't lead to failure. *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.*
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Softbrain has been a domestic vendor providing CRM/SFA (Sales Support and Customer Management System) with "esm (e-Sales Manager)" since 1999. We have a track record of implementation in over 5,500 companies across more than 185 industries. In recent times, as the decline in the working population is lamented, "improving business productivity" and the supporting "execution of DX (Digital Transformation)" have become essential. Softbrain supports true sales DX with digital solutions (CRM/SFA) and professional services (implementation support and utilization assistance). The competition lies in customer touchpoints! Our customer management system, 【esm (e-Sales Manager)】, leads all customer touchpoint activities in sales, marketing, and after-service to a higher level: https://www.e-sales.jp/ *Based on our company's achievements and the Japan Standard Industrial Classification.