Training for product planning, product development, and marketing departments of various organizations.
We are conducting a special seminar titled "How to Create 'Impactful' Product Concepts in the Era of Mature Consumption," focusing on the ideas and methods of sensory marketing that resonate with consumers, and teaching the 7 steps to create impactful product concepts. Through lectures that include numerous case studies in product planning and experiences from Sony, along with workshops, participants will acquire practical know-how and skills. Please feel free to contact us if you have any inquiries. 【Overview】 ■Training Duration: Approximately 7 hours × 2 days ■Number of Participants: 5 to 10 (consultation required for more than 11) ■Venue: Your preferred location (venue costs and transportation fees for instructors are to be borne separately) ■Target Audience: Individuals involved in product development (business owners, product planning, development, and marketing personnel) *For more details, please download the PDF or feel free to contact us.
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【Voices of Participants】 ■ I understood the basics of planning. The instructor's insights from experience were persuasive. ■ I was reminded of the importance of narrowing down the target audience. The explanations were easy to understand. ■ I was able to participate while actually thinking about the content. I definitely want to apply this to my future work. *For more details, please download the PDF or feel free to contact us.
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For more details, please download the PDF or feel free to contact us.
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Our company is a consulting firm that supports "creating people who change the sparkle in staff's eyes" and "crafting products that resonate with customers" through a thorough customer perspective and practical marketing. We operate in all areas of the value chain, from organizational management for business reform and cultural reform to marketing, product planning, sales, and after-sales service. Led by our representative, who has experience across the entire value chain, we work alongside diverse professional experts (Professional Partners) to address our clients' challenges, from strategic planning to concrete practical improvements.