Ponta Research that meets research needs by utilizing purchase and behavior data.
"Ponta Research" is one of the largest research services in Japan, capable of executing everything from asking to promotion with a standalone panel. By utilizing Ponta's unique purchasing and behavioral data for narrowing down research panels and combining it with survey results, we deliver valuable information that meets your research needs. 【Features】 ■ Holds one of the largest consumer behavior data and standalone panels in Japan ■ Enables screening and targeting based on purchasing data ■ Helps to concretize hypotheses and develop promotions *For more details, please download the PDF or feel free to contact us.
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basic information
【Benefits of Utilization】 ■ It is possible to understand the actual purchasing behavior of consumers who have purchased specified products. ■ It is possible to extract consumers with low incidence products or attributes. ■ It is possible to extract conditions such as consumers who switched brands or purchased a certain number of times during the target period. ■ It can also be investigated in limited test marketing at stores. *For more details, please download the PDF or feel free to contact us.
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Our company is engaged in point and marketing businesses. In the point business, we provide a common point service called "Ponta," which connects consumers and companies through happiness and gratitude. In addition, in the marketing business, we leverage the extensive member data, one of the largest in Japan, cultivated through "Ponta," along with real usage data from a wide range of 250,000 partner stores across various industries, including physical stores, online services, and infrastructure. We clarify the customers you should approach for your business and support you with suitable ID marketing promotions and a successful process to address your challenges.