Accelerating sales promotion further, supporting DX (transforming business, organizations, and companies themselves by utilizing digital technology to provide new value)!
Implement marketing support tailored to the company's business based on fundamental know-how. DX that aligns with the company's business is not a difficult, futuristic concept. We aim for a process that involves planning measures for problem-solving and making business decisions based on data analysis results, rather than relying solely on KKD (intuition, experience, courage), using data centered around the client to transform customer experiences. (Point) 1. DX is merely a means for business transformation. 2. In marketing DX, define and document vision & value. 3. There is no need to simplify everything in-house. 4. Focus on consumers, and continuously update customer experiences based on the data collected.
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basic information
There are four main features that can be resolved. (Issue) Lack of personnel in charge → (Solution) External marketing support The most significant reason cited is the shortage of personnel to promote marketing DX. To advance marketing DX, it is necessary not only to have knowledge and experience in digital marketing and skills to read customer insights based on data analysis but also to deeply understand the company's marketing activities and possess the ability to initiate significant structural reforms while gaining the understanding of multiple departments and stakeholders within the organization. With the increasing complexity of marketing operations, marketers are inevitably spending more time on "executing measures," which highlights the current situation where they cannot dedicate enough time to "developing strategies" and "analyzing customer insights," which they would ideally like to spend more time on. Currently, it is said that building the resources to promote marketing DX and embark on fundamental reforms is challenging. To address this issue, I will support your company's operations as an external marketing personnel.
Price range
P4
Delivery Time
Applications/Examples of results
- Jig processing industry (Discovering new commercial areas where the company can establish a competitive advantage, along with sales skills training) - Automotive parts manufacturing industry (Building a parts procurement platform that enables immediate in-house quotations and shipments) - Food manufacturer’s restaurant division (Reducing costs for employees handling cash registers and customer service through cashless payments and mobile orders, leading to decreased wait times and increased customer satisfaction) - Construction and real estate industry (Real-time visualization of on-site information collected via tablets, significantly improving work efficiency. A 24-hour support service on the website also aims to approach zero complaints.)
Detailed information
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1. Walk together with the management. First and foremost, the commitment of the management is crucial. Many companies that have achieved results in marketing DX find involvement to be important.
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2. Penetration of Vision & Purpose It is necessary for stakeholders to share "why we do it" and for each individual to act under the same purpose. Without a common understanding of the purpose, it could lead to a situation where only measures convenient for one's own department are advanced, which would be counterproductive. We aim to achieve a state where "vision and values are defined and permeated within the company."
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3. Introduction of external technologies and collaboration with external partners In the long term, if it leads to increased efficiency in operations and allows for more time to be devoted to essential tasks, we will actively consider the introduction of new technologies. This should enable us to spend more time in areas where our company should focus its efforts.
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4. Updating Customer Experience with Data It is important to consider whether leveraging data to promote marketing DX leads to an update of the "customer experience." By incorporating and utilizing data, the goal is to reduce the workload of marketers, allowing them to spend more time on their core tasks, which in turn aims to enhance customer understanding and improve the convenience of products and services.
Company information
We want to be a company that understands the thoughts of people and businesses realistically through marketing and comprehensive advertising, and realizes joy and growth together. While having experts such as marketing professionals and certified anger management practitioners on our team, we support our clients in solving various problems. Our clients have various aspirations. "I want to attract a lot of customers." "I want to double my sales." "I want to build a flagship product that sells." "I want to teach business manners that allow the younger generation of employees to work enthusiastically." And so on... These aspirations can be seen as ideals. Can a business without ideals survive strongly in today's world? The answer is NO. Our job is to concretely realize our clients' ideals.