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  6. Consumer-oriented pro marketing support

Consumer-oriented pro marketing support

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Consumer-oriented pro marketing support

last updated:May 02, 2022

壱吉コーポレーション
壱吉コーポレーション
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Pro marketing that is thoroughly devised from the consumer's perspective. We support your company's business as an external brain.

Our company conducts professional marketing that thoroughly guides the development principles and functional value of products and services through promotional tools, focusing on "what to offer." We also provide coaching on product strength that can make end users say YES! and on sales capabilities (human resources in sales). *We offer multi-faceted support by combining the following elements: ■ Logic trees for solving corporate challenges ■ Utilization of internal information sharing and collaboration sheets ■ Setting promotional KPIs for consumers ■ PDCA summary sheets for the first and second halves of the year ■ Management plans from the perspective of executives (subject to consultation) 【Marketing Examples】 ■ Building flagship designs for rally teams ■ CI strategies to convey overwhelming differences in the industry at a glance ■ Enhancing the overall strength of products and services through learning from the past ■ Promotional strategies to create hit products *For more details, please feel free to contact us.

    Internet AdvertisingAd management and operationsVideo Production
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Consumer-oriented pro marketing support

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  • Related Link - https://ichi-kichi.jp/project.html

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basic information

One common question we receive from clients is the assumption that "marketing should be done in-house," but upon discussing further, it turns out that only a handful of companies or owners have unique marketing and branding strategies that highlight their individuality and set them apart from competitors. While it’s great to have built a unique approach to attracting customers, it often results in a lack of tangible "results." Of course, the idea that "it's not just about functionality, but also about building a bond with consumers" is a valid point, but it is becoming increasingly clear that differentiation based solely on emotional value does not hold up during economic downturns. The most challenging aspect is that, as the volume of information has dramatically increased, it has become difficult for companies to communicate the brand value they intended. Even with careful value definition, we are entering an era where consumers can recognize brands from various perspectives. We provide thorough guidance on the development of products and services, focusing on "what to offer" through promotional tools, as well as coaching on product strength that can elicit a "YES!" from end-users and enhancing sales capabilities (the strength of sales personnel) simultaneously.

Price information

■Hit Product Development Training... 100,000 yen to 500,000 yen per month (for 6 months or more) We support from the perspectives of the development side and the public relations side on the mechanisms for creating hit products, the quickest ways to achieve results combined with marketing, and more. ■Store Marketing... Starting from 150,000 yen per month (for 3 months or more) We provide support from various angles, including assistance with store setup, customer flow, product menu development, and strategies for creating hits, along with the quickest ways to achieve results combined with marketing.

Price range

P3

Delivery Time

Please contact us for details

※It may vary depending on the desired delivery date of the project, so please feel free to contact us.

Applications/Examples of results

For more details, please feel free to contact us.

Detailed information

  • 88.jpg

    Due to the establishment of the new Okazaki Service Area in Aichi Prefecture, I was responsible for representing the food court exhibitors in their presentations. I am also in charge of facility marketing. *I was selected first.

  • 77.jpg

    We have developed a new tourist attraction in Aichi Prefecture: "Sweet sake raw uiro that can be eaten with a spoon." This is a collaborative product made with the cooperation of three sake breweries.

  • 66.jpg

    Aichi Prefecture's food manufacturer was responsible for the re-production of a tourism complex themed around its processed products.

  • 99.jpg

    I produced a museum for a brewing manufacturer in Aichi Prefecture. The Cultural Agency's food culture museum "Kakukyu Haccho Miso (Haccho Miso no Sato)" has been certified as a food culture museum. *As a facility for food experiences and information dissemination.

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Ichikichi Corporation Company Profile

Ichikichi Corporation Company Profile

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壱吉コーポレーション

壱吉コーポレーション

Information and Communications

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We want to be a company that understands the thoughts of people and businesses realistically through marketing and comprehensive advertising, and realizes joy and growth together. While having experts such as marketing professionals and certified anger management practitioners on our team, we support our clients in solving various problems. Our clients have various aspirations. "I want to attract a lot of customers." "I want to double my sales." "I want to build a flagship product that sells." "I want to teach business manners that allow the younger generation of employees to work enthusiastically." And so on... These aspirations can be seen as ideals. Can a business without ideals survive strongly in today's world? The answer is NO. Our job is to concretely realize our clients' ideals.

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