AI determines suitable recipients for DM delivery! It is a solution for optimizing promotional measures using AI.
"AI×DM" is an AI utilization solution that is a must-see for companies struggling with DM responses. AI learns customer purchasing trends and scores the likelihood of purchasing specific products. It discovers "points that lead to purchases," which are not easily understood through simple aggregation, allowing for DM dispatch only to customers with a high likelihood of purchasing. Since the likelihood of product purchase is clearly scored, the "wasteful sending" of DMs is greatly reduced. 【Benefits】 ■ Increased DM effectiveness ■ Streamlined promotional operations ■ Cost reduction *For more details, please download the PDF or feel free to contact us.
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basic information
【Case Study】 ■Financial Institution ・Implemented AI assessment based on customer data ・Sent direct mail (DM) to individuals with scores above a certain threshold <Effect 1> ・The response rate for the DM increased by about 2 times ・The higher the score group, the better the response, and the accuracy of the assessment was also validated <Effect 2> ・Reduced the number of DM shipments by half, achieving cost savings *For more details, please download the PDF or feel free to contact us.
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Company information
Our company is a comprehensive communication company that connects people, businesses, and society, creating new value with our "comprehensive power beyond printing (super printing)." Since our founding, we have developed our business with the goal of contributing to society and our customers through the printing industry for many years. Please feel free to contact us if you have any inquiries.
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