Integrate DM and web marketing to streamline customer attraction and management for tours!
In the travel and tour industry, acquiring new customers and improving the repeat rate of existing customers are important challenges. In particular, it is essential to effectively deliver information about diverse tour products and attract customer interest. Direct mail (DM) is an effective means of conveying detailed information, but there have been challenges in measuring its effectiveness and managing customers. The total DM solution 'QRDM' is a comprehensive solution that maximizes purchase opportunities by tracking customer responses through DM with unique two-dimensional codes for each recipient. It allows for a seamless process that includes not only the issuance of individual QR codes but also the creation of landing pages (LP), management of recipient action statuses, and implementation of customer-specific web marketing based on responses. 【Usage Scenarios】 * Announcement of new tours * Special campaign notifications for existing customers * Tour proposals tailored to customer attributes 【Effects of Implementation】 * Visualization of cost-effectiveness through measurement of DM effectiveness * Personalized information provision tailored to customer interests * Providing detailed information and promoting reservations by directing customers to the website
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basic information
**Features** * Generates individual landing pages displaying usernames and purchase history * Implements scoring based on user responses * Utilizes collected access data and DM results for marketing purposes **Our Strengths** To meet the diverse needs of printing and operations, we have independently built a network. With over 50 partner factories, we are able to accommodate various specifications and needs. We focus on the "optimization" of projects, providing a wide range of proposals without relying on specific equipment.
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Company information
To meet the diverse needs of printing and operations, our company has independently built a network. With over 50 partner factories, we are able to accommodate various specifications and needs. We focus on the "optimization" of projects without relying on specific equipment, allowing us to provide a wide range of proposals.
