Visualize the contribution to business goals. Anyone can quickly understand effective content, making it easy to utilize in strategies.
"Content Analytics" is a UX analysis tool that supports the realization of "improving user experience (UX)" through the optimization of content delivery. Which pages on the site contribute to the goals? That can be investigated using analysis tools. However, it is not easy to determine specifically how much each piece of content on a page contributes. Our product divides the content on a page into individual elements. It scores the contribution to various business goals, not just conversions. You can easily see which content contributes to your desired goals at a glance. [Features] ■ You can quickly see which content is effective in numerical form and make prompt decisions. ■ Anyone can easily evaluate content. ■ Evaluations are data-driven, allowing the data itself to be utilized in strategies. ■ Automatically segments content on web pages. ■ Visualizes the contribution power of each piece of content to business goals. *For more details, please refer to the PDF materials or feel free to contact us.
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basic information
Three features for realization: ■ Content report ■ Distribution tool integration ■ AI content recommendation *For more details, please refer to the PDF document or feel free to contact us.
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Applications/Examples of results
【Usage Scenarios】 ■Improvement of UI screens ■Enrichment of user information ■Integration with campaign tools *For more details, please refer to the PDF document or feel free to contact us.
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Our company provides a combination of consulting and tools to support companies' digital marketing by utilizing user behavior data and content data. We assist client companies by accompanying them through improvements in UI and UX, understanding user behavior, providing analysis and reports for that purpose, and executing improvement measures. By leveraging unique data that cannot be obtained from other companies and integrating it with various digital marketing tools, we offer added value that aligns with our clients' marketing strategies.