It is a service that prints a unique QR code for the recipient on printed materials such as direct mail, visualizing who accessed the information and when.
"Real-Time QR" is a new service that allows you to issue individual QR codes, print them on direct mail (DM), and record access. It visualizes the effectiveness of DM, which was previously unclear, and leads to more effective follow-up approaches. For example, after sending out direct mail, if you can prioritize calls to customers who accessed the information (indicating interest), wouldn't that improve sales efficiency? By utilizing "Real-Time QR," you can visualize "who," "when," and "how many times" someone accessed the information. Since you already know they are interested, the efficiency of follow-up sales will dramatically increase. It also reduces stress when making calls. Why not take this opportunity to reassess the DM that you have been sending out "somewhat as usual"?
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basic information
We will print and send a unique QR code for each recipient on the direct mail. The QR code will contain the URL of the campaign site or similar that we want to direct them to. The key point is to creatively plan and design the layout of the direct mail to encourage access through the QR code. Access from the QR code will be recorded. A report will be submitted later. It is also possible to set up an option to receive an email each time there is access. If you provide us with a list of direct mail recipients, we will assist you with everything from design and printing to mailing.
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Applications/Examples of results
☆Send event information to customers who responded. Stimulate their desire to visit! As a seasonal campaign, send direct mail (DM) to thousands of customer records we own. For those who responded, resend the event information with a handwritten message. Utilize this as a strategy to stimulate customers' desire to visit. ☆Create a list of customers who responded. Focus on follow-up calls for efficient sales. Send DM to tens of thousands of registered customer data, and narrow it down to those who responded for follow-up calls. Since this group originally had a high level of interest, there are fewer refusals, resulting in a significant increase in the rate of securing business appointments. ☆Segment customers who respond. Plan special fairs and events! Segment customers who respond as hot leads. In addition to campaigns for general customers, plan special fairs that provide a sense of exclusivity for loyal customers.
Company information
Our group provides a comprehensive "value" that includes advanced printing and information solutions (spatial solutions, digital solutions), as well as marketing solutions such as data mining and consulting. Please feel free to contact us if you have any inquiries.
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