Introducing a service that measures how much each product feature influences product selection.
This document introduces the analysis tool "Conjoint," which is essential for product planning and development. It includes questions for conjoint analysis and various research case studies. Conjoint analysis replicates consumers' thought processes when selecting products, measuring the trade-offs between product specifications, brands, prices, and how much each product feature influences product selection. [Contents] ■ What is Conjoint Analysis ■ Questions for Conjoint Analysis ■ Output of Conjoint Analysis (1) Quantification of Preferences ■ Output of Conjoint Analysis (2) Simulation ■ Research Case Studies *For more details, please refer to the PDF document or feel free to contact us.
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Plus One Research Co., Ltd. is a specialized market research organization. We handle survey planning, actual surveys, data entry, aggregation, analysis, and report creation, so please feel free to contact us if you have any requests.
