Comparison with competing products and verification of current designs! Here are some examples of utilization scenarios.
"Eye tracking" is a service that visualizes consumers' purchasing desires. Here are some examples of situations where you can utilize this service. When comparing and examining competing products in the same category, users can understand "where and how they are looking" when choosing a product, making it possible to compare with competing products. 【Examples of Utilization Situations】 ■ Comparison with competing products ■ Verification of current design ■ Verification of renewed design *For more details, please feel free to contact us.
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【Examples of Utilization Situations Overview】 ■Comparison with Competing Products - When comparing with competing products in the same category, users can understand "what aspects and how" they are choosing products. ■Verification of Current Design - Analyzing the process by which users handle the product and develop recognition and understanding. - It is possible to verify the effectiveness of appeals and the balance of photos and copy in the design. ■Verification of Renewal Design - Which design better expresses brand identity, and which design resonates with user needs? Objective and evidence-based analysis is possible. *For more details, please feel free to contact us.
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Takayoshi Co., Ltd. is engaged in two main areas of business: commercial printing and packaging printing, as well as communication services such as planning and production for advertising and cross-media. We primarily offer solutions like 'i Design Service,' which combines marketing research using "eye tracking," highly rated for consumer perspective analysis, with "A/B testing" to demonstrate more effective designs.
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