タカヨシ List of Products and Services

"Eye tracking" is a service that visualizes consumers' purchasing desires. Here are some examples of situations where you can utilize this service. When comparing and examining competing products in the same category, users can understand "where and how they are looking" when choosing a product, making it possible to compare with competing products. 【Examples of Utilization Situations】 ■ Comparison with competing products ■ Verification of current design ■ Verification of renewed design *For more details, please feel free to contact us.

• Ad management and operations
• Sales promotion and sales support software

"Eye tracking" is a service that visualizes consumers' purchasing desires. By incorporating this service, we can help solve your concerns such as "How should I evaluate the design?" and "What is needed for a successful renewal?" 【Why it leads to problem-solving】 ■ Understand the parts that were viewed unconsciously = "Attention and Interest" ■ Explore the causes of impressions, memories, and understanding ■ Investigate the causes and reasons behind purchasing motivation ■ Discover effective designs ■ Draw out deeper "true feelings" that cannot be elicited through interviews or surveys *For more details, please feel free to contact us.

• Ad management and operations
• Sales promotion and sales support software

"Eye Tracking" is a service that visualizes consumers' purchasing desires. Based on the technology from SMI (Germany), the developer of wearable tracking solutions that record and analyze eye movements, we provide unique services to enable the utilization of this technology in a wider range of fields. Since it is not affected by the dominant eye and does not require special markers, it supports more natural behavior. It brings a revolutionary change to consumers, researchers, sports scientists, usability experts, and psychologists by providing objective insights into visual actions in various scenes of daily life. 【Features】 ■ Seamless integration ■ Ease of use and enjoyment ■ Ability to collect more data in a shorter time ■ Collected data can be easily used in reports and presentations with statistical tools *For more details, please feel free to contact us.

• Ad management and operations
• Sales promotion and sales support software

This service is a creative solution that combines marketing research using "eye tracking," which is highly rated from a consumer perspective, with "A/B testing" to demonstrate more effective designs, providing high-impact package designs in a short period of time. It is a service that offers significant benefits primarily to product/package managers at manufacturers and brands. [Features] ■ Capable of providing more effective package designs in a short period of time ■ Consistent flow by a specialized team ■ One-stop and full fulfillment from printing to inventory management and logistics *For more details, please feel free to contact us through the introduction of services below. We will introduce case studies from well-known manufacturers and others.

• Ad management and operations
• Sales promotion and sales support software