Seiko and Denki will exhibit at the Lighting Fair 2019.

This single unit provides reliable lighting for both normal and emergency situations! It is a waterproof emergency lighting fixture with an IP55 protection rating, suitable for outdoor use.

The moisture-proof and waterproof emergency LED lighting fixtures (VYAA and VYBA series) comply with protection grade IP55 and can be installed in indoor environments where dust is generated or in outdoor environments without a roof. The inherent energy consumption efficiency is 142 lm/W (*1), achieving one of the highest energy efficiencies in the industry for waterproof emergency LED lighting fixtures. Additionally, by offering two types of body materials—stainless steel for the LYAA series and steel plate for the LYBA series—we provide a total of 160 models with a rich variety of products, allowing you to choose the optimal model according to the installation location. Separate from the light source that operates during normal conditions, the emergency light source that lights up during a power outage is consolidated at the end of the fixture, powered by an internal rechargeable battery. When installed in the same area as the moisture-proof and waterproof LED fixtures (LYAA and LYBA series), the design can be unified. Furthermore, the installation spacing during emergency lighting can be wider than that of conventional light sources (fluorescent lamps), allowing for a reduction in the number of installations. This helps to lower initial costs during new installations or upgrades. <Product Variations> Total of 160 models Brightness: 5 types Mounting types: 8 types Body materials: 2 types Light source color (color temperature): 2 types

• Cord Pendant
• Waterproof, moisture-proof, explosion-proof lighting fixtures
• Lighting Planning

The first in the domestic industry: Emergency LED lighting equipment that can be used in explosion-proof areas. Certified by the Industrial Safety and Technology Association, approved by the Minister of Land, Infrastructure, Transport and Tourism, displaying the JIL mark.

The first in the domestic industry: Emergency LED lighting fixtures that can be used in explosion-proof areas Launch of explosion-proof emergency LED lighting fixtures (VZAA series) We have launched the first explosion-proof emergency LED lighting fixtures in the domestic industry that can be installed in explosion-proof areas where there is a risk of explosion or fire due to flammable gases or combustible liquids. Currently, emergency lighting fixtures defined by the Building Standards Act are limited to "incandescent lamps" and "fluorescent lamps," and the use of LEDs as emergency light sources has not been permitted. Therefore, while there have been LED emergency lighting fixtures that received certification based on the Minister of Land, Infrastructure, Transport and Tourism's certification system and passed the self-assessment of emergency lighting fixtures by the Japan Lighting Manufacturers Association, they could not be used in explosion-proof areas where there is a risk of explosion or fire. In response to the many requests for the use of LED as an emergency light source even in explosion-proof areas, we have developed explosion-proof emergency LED lighting fixtures that have passed type testing by the Japan Industrial Safety and Health Association, received certification from the Minister of Land, Infrastructure, Transport and Tourism, and display the JIL mark from the Japan Lighting Manufacturers Association, making us the first in the domestic industry to do so. Orders will begin on September 15, 2016. Since the JIL mark is affixed to the product, building confirmation procedures can continue to be carried out smoothly as before.

• Cord Pendant
• Waterproof, moisture-proof, explosion-proof lighting fixtures
• Lighting Planning

Contributing to the all-LED lighting in industrial areas! Launching a fluorescent lamp alternative that incorporates an LED emergency light unit and a sealed emergency LED lighting fixture.

The sealed emergency LED lighting fixtures (VCMA series) comply with protection grade IP55 and can be installed in indoor environments where dust is generated or in outdoor environments without a roof. Utilizing our unique optical design technology, we ensure efficient brightness both during normal and emergency conditions through light distribution control. Particularly during emergency lighting, the installation spacing can be wider than that of conventional light sources (fluorescent lamps), allowing for a reduction in the number of units installed and lowering initial costs. The straight tube LED lamp, which serves as the light source during normal operation, is housed in a highly sealed lamp protection cover, making it resistant to dirt and corrosion while protecting the lamp from external impacts. Since we use straight tube LED lamps, they can be replaced. During a power outage, the emergency light source is consolidated at the end of the fixture and powered by an internal battery. When installed in the same area as the sealed LED fixtures (LCMA series), the design can be unified. Additionally, a lamp monitor (green) lights up to indicate the charging status of the emergency light at a glance. If the green lamp is lit during normal operation, it is functioning properly; if the lamp monitor is off, it indicates that the rechargeable battery needs to be replaced due to its lifespan. The expected lifespan of the rechargeable battery is 4 to 6 years. Battery replacement can be easily performed in a short time while the fixture is installed.

• Cord Pendant
• Waterproof, moisture-proof, explosion-proof lighting fixtures
• Lighting Planning

In the age of AI, how should we consider "human involvement" in BtoB marketing? As the utilization of AI accelerates, "human involvement" is being questioned again as a key factor influencing the results of BtoB marketing. Now, with the advancement of automation in information gathering and the sophistication of content generation, what customers expect from companies is not just efficiency, but an "experience" that includes a sense of satisfaction and trust. In this seminar, we will organize the concepts of "customer experience" design that marketing professionals should focus on by 2026 from 12 perspectives, including webinars, marketing automation, content, video, data utilization, and sales collaboration. We will consider what roles humans should play in the age of AI and how to design experiential value in the field of BtoB marketing.

In 2026, we will reach the halfway point. In the world of B2B marketing, due to further updates in AI and the deepening of cookie regulations, we have entered a phase where traditional "wait-and-see" strategies are becoming less effective in achieving results. Many of you may be considering what is necessary to ensure lead acquisition and maximize deal creation in the second half of the year amidst fierce competition. In this webinar, four leading companies in B2B marketing will come together. While unraveling the latest market trends, we will provide answers to pressing questions faced by the field, such as "Which channels should we really invest in now?", "What kind of content will be favored in the AI era?", and "What is the optimal solution for efficient nurturing?", along with practical methods. By combining the expertise of each company, we will present a concrete roadmap to accelerate your company's growth in the latter half of 2026.

"Since entering 2025, it has become clear that the number of visitors to our website has decreased..." "With the emergence of generative AI, I am anxious about how the product consideration process will change in the future..." Many marketing professionals share this sense of crisis. The traditional approach of "SEO that targets keywords to improve rankings" can no longer compete in the current search environment where AI selects and filters information. This is where AIO (AI Optimization) is gaining attention. However, the reality remains unclear: "I hear the term, but what exactly should I do?" and "How is it different from SEO?" In this webinar, Shannon, a marketing automation vendor that has felt a sense of crisis regarding the "evaluation from AI" of its own site and has boldly implemented structural reforms, will share specific steps to "correctly teach AI about our company and position ourselves as a candidate for comparison," along with actual stories of failures, in collaboration with LANY, a pioneer in AIO/SEO, and GIG, a group of specialists in information design.

In the sales promotion of contract development and SI business, the biggest opportunity loss may be "the consideration period is too long, leading to not being recalled at the timing of replacement." The thousands of business cards acquired at trade shows, and the logs of "lost opportunities and halted considerations" accumulated in the SFA. These are originally "assets" that could transform into projects worth tens of millions to hundreds of millions of yen. However, on-site sales (or sales engineers) are overwhelmed by immediate projects, making it physically impossible to pursue leads from several years ago. In this webinar, we will present a system for generating business negotiations from dormant customers using MA, based on the premise of the unique limitations of SIers that "cannot follow up on everything."

Bosch Engineering Co., Ltd. will be exhibiting at the International Construction and Surveying Exhibition (CSPI-EXPO2026) held at Makuhari Messe. At this exhibition, in addition to showcasing off-road products such as radar and ultrasonic sensors, we will also introduce the actual operation of various sensors using demonstration units as case studies. We understand you may be busy, but we sincerely look forward to your visit. Exhibition Highlights (Booth Numbers: 23-17 & 23-11) ▶ Off-road environmental recognition technology ▶ Demonstration of various products Product and Technology PR Seminars 6/18 10:30~11:00 Seminar Room III 6/19 10:30~11:00 Seminar Room III 【Parts and engineering services for construction machinery, from sample supply to mass production】 ▶ About Bosch Engineering and the off-road business ▶ About off-road products such as ultrasonic sensors, radar, and cameras