Tell me, Shannon! What is "MA2.0"? How will the future sales environment, which cannot be separated from kintoneAI, change?
シャノン
Twelve years have passed since marketing automation (MA) began to spread in Japan in 2014. As the differences in functionality have nearly disappeared and only price disparities have widened, many companies find themselves saying, "In the end, we can only use it for email newsletter distribution." The reason for this is that previous MA systems were designed with the assumption that they would be used by professional marketers.
In this webinar, we will explain the concept of "MA 2.0," which enables "non-marketers (sales and field staff)" to lead MA operations and achieve the democratization of marketing activities. As the flow from data accumulation to analysis and proposal, represented by kintone AI, progresses rapidly, we will discuss how sales environments will change in the future.
【Speakers】Tetsu Asano (Executive Officer CMO and Growth Officer, Shannon Inc.) / Takeshi Ueda (Product Manager and HR Lead, MOVED Inc.)
【Target Audience】Sales, Sales Planning, Marketing, DX Promotion, and Information Systems Departments.

| Date and time | Wednesday, Oct 21, 2026 01:00 PM ~ 01:30 PM |
|---|---|
| Entry fee | Free |
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