Finally, this week is the Toyota Business Fair.

In the age of AI, how should we consider "human involvement" in BtoB marketing? As the utilization of AI accelerates, "human involvement" is being questioned again as a key factor influencing the results of BtoB marketing. Now, with the advancement of automation in information gathering and the sophistication of content generation, what customers expect from companies is not just efficiency, but an "experience" that includes a sense of satisfaction and trust. In this seminar, we will organize the concepts of "customer experience" design that marketing professionals should focus on by 2026 from 12 perspectives, including webinars, marketing automation, content, video, data utilization, and sales collaboration. We will consider what roles humans should play in the age of AI and how to design experiential value in the field of BtoB marketing.

In 2026, we will reach the halfway point. In the world of B2B marketing, due to further updates in AI and the deepening of cookie regulations, we have entered a phase where traditional "wait-and-see" strategies are becoming less effective in achieving results. Many of you may be considering what is necessary to ensure lead acquisition and maximize deal creation in the second half of the year amidst fierce competition. In this webinar, four leading companies in B2B marketing will come together. While unraveling the latest market trends, we will provide answers to pressing questions faced by the field, such as "Which channels should we really invest in now?", "What kind of content will be favored in the AI era?", and "What is the optimal solution for efficient nurturing?", along with practical methods. By combining the expertise of each company, we will present a concrete roadmap to accelerate your company's growth in the latter half of 2026.

"Since entering 2025, it has become clear that the number of visitors to our website has decreased..." "With the emergence of generative AI, I am anxious about how the product consideration process will change in the future..." Many marketing professionals share this sense of crisis. The traditional approach of "SEO that targets keywords to improve rankings" can no longer compete in the current search environment where AI selects and filters information. This is where AIO (AI Optimization) is gaining attention. However, the reality remains unclear: "I hear the term, but what exactly should I do?" and "How is it different from SEO?" In this webinar, Shannon, a marketing automation vendor that has felt a sense of crisis regarding the "evaluation from AI" of its own site and has boldly implemented structural reforms, will share specific steps to "correctly teach AI about our company and position ourselves as a candidate for comparison," along with actual stories of failures, in collaboration with LANY, a pioneer in AIO/SEO, and GIG, a group of specialists in information design.

In the sales promotion of contract development and SI business, the biggest opportunity loss may be "the consideration period is too long, leading to not being recalled at the timing of replacement." The thousands of business cards acquired at trade shows, and the logs of "lost opportunities and halted considerations" accumulated in the SFA. These are originally "assets" that could transform into projects worth tens of millions to hundreds of millions of yen. However, on-site sales (or sales engineers) are overwhelmed by immediate projects, making it physically impossible to pursue leads from several years ago. In this webinar, we will present a system for generating business negotiations from dormant customers using MA, based on the premise of the unique limitations of SIers that "cannot follow up on everything."

Bosch Engineering Co., Ltd. will be exhibiting at the International Construction and Surveying Exhibition (CSPI-EXPO2026) held at Makuhari Messe. At this exhibition, in addition to showcasing off-road products such as radar and ultrasonic sensors, we will also introduce the actual operation of various sensors using demonstration units as case studies. We understand you may be busy, but we sincerely look forward to your visit. Exhibition Highlights (Booth Numbers: 23-17 & 23-11) ▶ Off-road environmental recognition technology ▶ Demonstration of various products Product and Technology PR Seminars 6/18 10:30~11:00 Seminar Room III 6/19 10:30~11:00 Seminar Room III 【Parts and engineering services for construction machinery, from sample supply to mass production】 ▶ About Bosch Engineering and the off-road business ▶ About off-road products such as ultrasonic sensors, radar, and cameras