タナベコンサルティング List of Products and Services

Is your OEM business, which should be growing, stagnating? While many companies are confident in their technical capabilities and equipment, an increasing number are facing challenges in sales. This is consulting aimed at manufacturing companies looking to break away from subcontracting and improve their operational efficiency. We redefine your core technology as a "solution to customer challenges" and build a proactive sales process that combines web marketing and inside sales, rather than a passive approach. From selecting target markets to generating business negotiations and securing orders, we provide comprehensive support to achieve remarkable growth in your OEM business. *For more details, please refer to the related links or feel free to contact us.*

• Sales promotion and sales support software

Identify bottlenecks across the entire "sales value chain" from marketing to sales and customer success. We will develop your company's unique "new sales model" that integrates AI and digital technology with real sales activities, along with a concrete roadmap for its realization. 【Overview of Consulting】 ■ Current Situation Recognition (Issue Extraction) - As part of the sales value chain analysis, we will conduct the following current situation recognition: 1. Main activities of the sales department (awareness to lead acquisition to proposal to order) 2. Support activities of the sales department (system/data utilization, management) - As part of the external environment analysis, we will recognize the current situation regarding the market, competitors, customers, and agents from both real and web perspectives. ■ Establishing the Concept - Based on the results of the current situation recognition, we will design the system concept and action plan. <Example Themes> 1. New sales workflow 2. Data and AI utilization model 3. Sales training and education program ■ Promoting Reform - Based on the action plan, we will advance the promotion project. <Example Projects> 1. New proposal sales guidelines 2. CRM system establishment 3. Implementation of SFA, MA, and CRM tools

• Sales promotion and sales support software
• Employee training
• Ad management and operations

One of the major challenges in sales for many mid-sized and small manufacturing companies is new customer acquisition. Despite realizing that relying on orders from large companies is not sustainable, they are unable to pursue new business due to various factors such as labor shortages, the low awareness and skill level of sales personnel, and industry constraints. The related links explain the processes of implementing MA tools, SFA tools, and CRM tools, as well as aggregating and accumulating customer information using these tools, based on case studies. Please take a moment to read it.

• Sales promotion and sales support software

By realizing sales DX, we can expect not only an increase in profits and cost reductions but also an improvement in sales productivity, which ultimately contributes to increased sales. For example, by having systems and tools perform tasks that were previously handled by a single salesperson, we can enhance efficiency and productivity. Additionally, effectively utilizing the customer information accumulated in the system can lead to an increase in the deal closure rate. The related links explain the benefits and importance of sales DX, as well as actual success stories. Please take a moment to read them.

• Sales promotion and sales support software

Sales DX tools are tools that utilize data and digital technology to enhance sales capabilities. Although the number of companies implementing these tools to increase their competitive advantage is on the rise, the reality is that many are only achieving a half-hearted level of DX transformation. In the related links, we explain the types of sales DX tools, how to utilize them, and key points for implementation. We encourage you to read it.

• Sales promotion and sales support software

In sales activities that tend to be personal, many organizations have their activities shrouded in a black box. Even if digital tools are introduced or websites are enhanced without clarifying that black box, it will not lead to business growth if it is not utilized in sales activities. When considering sales digital transformation (DX), it is very important to confront your company's sales challenges. Please take a moment to read the related links.

• Sales promotion and sales support software

Companies that continue traditional sales methods and processes without implementing sales DX may face a decline in competitiveness compared to their rivals. Given that the changes in customer information gathering are an undeniable fact, it is certain that companies that do not adopt DX will experience widening disparities in branding and marketing in the future. Specifically, differences are expected to arise in customer satisfaction, operational efficiency, and the speed and accuracy of decision-making based on vast amounts of data. Please take a moment to read the related links.

• Sales promotion and sales support software

Sales DX refers to establishing competitive advantages while conducting sales activities both online and offline. The background for the increasing attention to Sales DX includes changes in purchasing activities due to the development of digital tools, as well as the increase in data and networking. In the manufacturing industry, changes in sales structures are also becoming necessary, but the current situation shows a growing gap between companies that can effectively utilize digital tools and those that cannot. The related links provide explanations on effective practices for Sales DX. Please use them as a reference for your company's sales challenges.

• Sales promotion and sales support software

Starting from an understanding of the management vision and collaborating with business leaders, we provide comprehensive support for initiatives aimed at generating results for new businesses through a hybrid of digital and real-world approaches. This program is designed to overcome the challenges of the "second growth curve" for new businesses. We will strengthen four key functions—"sales," "promotion," "differentiation," and "quality improvement"—in a cohesive manner, building a marketing model that seamlessly realizes the process from lead acquisition to order placement, repeat business, and customer loyalty. *For more details, please refer to the related links or feel free to contact us.*

• Sales promotion and sales support software

Starting with the sharing of the management vision, we identify issues through competitive analysis and customer/process diagnostics. We provide one-stop support from defining loyal customers, designing KGI/KPI, segment-specific communication, to redesigning business flows and structures, and implementing CRM/MA. By integrating data across sales, marketing, and customer service, we implement strategies for upselling, cross-selling, and preventing cancellations. Through a hybrid approach of real and digital, we achieve maximization of customer assets and sustainable revenue growth. Additionally, real-time metrics visualized on dashboards support autonomous PDCA and the next growth investments. *For more details, please refer to the related links or feel free to contact us.*

• CRM (Customer Relationship Management System)

At Tanabe Consulting, rather than "discarding" traditional sales methods, we aim to improve productivity and achieve sales reform by changing the order-taking model under the concept of "fusion." We propose sales digital transformation (DX) by understanding the thoughts and experiences that each company possesses as they evolve into a new normal sales style. From sales strategy to the design of specific digital marketing strategies, website creation, implementation of marketing automation tools, launching inside sales, and managing advertising, we provide comprehensive support for the often complex digital marketing landscape in a multidimensional and seamless manner. We assist in promoting "sales reform" utilizing digital tools. 【Key Points (Partial)】 ■ Sales Diagnosis & Simple Website Diagnosis: The essential value and challenges of your products and services are shared, enabling a sales mindset. ■ Sales Tools & Promotion Diagnosis: By consolidating sales methods and updating tools, we can standardize sales patterns. ■ Sales Training: By inputting new sales styles, we can strengthen the very capability of sales proposals. *For more details, please refer to the related links or feel free to contact us.

• Sales promotion and sales support software
• Employee training
• Ad management and operations

We would like to introduce our DX support services. We provide one-stop support from data collection and analysis to strategy formulation and execution, starting with "Data Utilization Consulting," maximizing the use of data assets held by companies to achieve DX. Additionally, in "DX Vision & Business Model DX," we develop and provide "products and services that can change industry structures" based on the concept of "digital disruption," as well as formulate and promote business strategies to respond to such products and services. We also address "Marketing DX," "Management DX," "Operation DX," and more. Since our founding, we have a track record of providing management consulting to over 18,900 companies across approximately 200 industries, from large corporations to medium-sized enterprises, over the past 69 years. 【Service Contents】 ■ Data Utilization ■ DX Vision & Business Model DX ■ Marketing DX ■ Management DX ■ Operation DX ■ HR DX *For more details, please refer to the related links or feel free to contact us.

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)
• ERP (core system)

"BtoB Marketing and Sales Strategy Development and Promotion Consulting" provides one-stop support from diagnosis and strategy formulation to execution in BtoB sales and digital marketing. We build a "system" where the website and internal organization are linked, generating new projects. By implementing digital marketing from a strategic perspective and thoroughly operating based on real-world "strengths," we transform the future of BtoB companies. [Key Points] ■ Transformation to a sales style suited to the times ■ Construction of a "website that attracts inquiries" ■ Formalization of sales methods and improvement of productivity *For more details, please refer to the related links or feel free to contact us.

• Sales promotion and sales support software
• Employee training