キノスラ List of Products and Services

In recent times, when searching for "EC site creation," many convenient services and production companies come up. Although you may have finally started creating and operating your desired EC site, it is not uncommon to later regret things like "I should have done it this way" or "This is not how it was supposed to be." In this article, we have compiled checkpoints for selecting a platform or production company that matches your products and budget, based on common failure stories after starting operations from EC site creation. We also explain how to choose based on budget and sales scale, so please read to the end. This is a must-read for those who are unsure whether to request a production company or create it in-house. *For detailed content of the column, you can view it through the related links. Please feel free to contact us for more information.

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Many people running e-commerce sites may face challenges and concerns such as, "I’m trying various customer acquisition strategies, but sales aren’t growing as expected..." and "I can’t differentiate myself from competitors and often get caught up in price competition..." In the first place, "marketing" refers to "various activities and methods aimed at effectively selling products or services and increasing sales." In this article, we will delve deeply into the "why" of marketing in e-commerce, and thoroughly explain the "winning e-commerce marketing strategies and thought processes" backed by data and results, following specific steps. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

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"Although I have launched an e-commerce site, I don't know how to operate it," "Sales are stagnating," and "I'm struggling to manage everything with limited resources." According to the market research on electronic commerce for the fiscal year 2023, the domestic e-commerce market is expanding, showing an increasing trend in retail, services, and digital sectors. This market expansion also means intensified competition. To succeed in this fierce competition, it is essential to grasp the basics of e-commerce site management, clarify the priorities, and build an e-commerce site where customers can shop with satisfaction. This article thoroughly explains the importance of each phase of e-commerce site management and the fundamental principles for success. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

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The success of e-commerce sites is essential for business growth. However, many companies struggle with concerns such as "I don't know which production company to hire," "I don't want to choose based solely on cost and end up failing," and "I'm worried about operations after the site is built." E-commerce site production companies each have their own areas of expertise and characteristics. If you choose based only on visual design or initial costs, you may later face serious issues such as "sales not increasing" or "operations not running smoothly." In this article, we will thoroughly explain the new information on e-commerce site production for 2025, based on extensive experience gained in large-scale retail businesses, covering the characteristics of various types of e-commerce site production companies, the pitfalls of traditional selection criteria, and the crucial "core of how to choose without failing." *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

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We would like to introduce a case study of consulting provided to Azuma Kogyo Co., Ltd., which offers various products related to cleaning, such as stain removal detergents that enable time-saving and entrance tile brushes. The company faced challenges due to dependence on the sales of specific products and a decline in sales caused by intensified price competition. Therefore, after analyzing user search, browsing, and purchasing behavior from multiple perspectives, we clarified the appeal points for each product and redesigned the structure and copy to convey the value of individual items. This allowed us to leverage existing recognition while also appealing to new customer segments, resulting in sales growth. 【Case Overview】 ■ Challenges - Dependence on sales of specific products and decline in sales due to intensified price competition ■ Effects - Enabled appeal to new customer segments while leveraging existing recognition, achieving sales growth *For more details, please refer to the related links or feel free to contact us.

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We would like to introduce the "Google and Yahoo Advertising Management" provided by Kinosura Co., Ltd. Google and Yahoo advertising has become essential in e-commerce. With the advancement of AI, it has become difficult to differentiate solely through advertising management. Our company aims to reduce management costs and use those savings to enhance site planning and landing pages, thereby achieving continuous improvement in effectiveness. Please feel free to contact us if you have any requests. 【Features】 ■ Implementing appropriate advertising management based on extensive experience ■ Reducing management costs while linking those savings to site planning and landing pages for continuous improvement in effectiveness *For more details, please refer to the related links or feel free to contact us.

• Ad management and operations

Kinosura Co., Ltd. offers "EC site operation outsourcing" to support growth through effective management, from our own site to malls. In EC site analysis, we provide various analyses and proposals for web KPIs using tools such as GA4, Looker Studio, and heat maps, as well as customer analysis aimed at CRM and other purposes. Additionally, we handle the operation of content sites aimed at SEO, CRM, and other objectives. [Features] ■ Experience in managing stores across various genres in our own EC and various malls ■ Supporting the overall growth of EC businesses through effective and speedy operations *For more details, please refer to the related links or feel free to contact us.

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• Ad management and operations

Kinosura Co., Ltd. offers "EC site production" services, providing a comprehensive range of services including various designs, copywriting, photography, design, coding, and advertising collaboration, tailored to the market environment and concept of the products. We also accommodate various types of photography, from basic product photography to image shoots that consider usage scenarios. Based on our experience and achievements in producing EC sites across various genres, we propose "sellable designs" that convey the appeal of products and brands while being mindful of their functionality as sales spaces. 【Features】 ■ Proposing "sellable designs" that are conscious of their functionality as sales spaces ■ Providing comprehensive services tailored to the market environment and concept of the products ■ Accommodating various types of photography *For more details, please refer to the related links or feel free to contact us.

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We would like to introduce various services related to the e-commerce site provided by Kinosura Co., Ltd. We offer a wide range of services, including e-commerce site production such as LP creation and various types of photography, e-commerce site analysis, e-commerce site operation outsourcing, e-commerce consulting, and e-commerce project management. Additionally, while keeping management costs low, we link those savings to site planning and LP, and we also manage Google and Yahoo ads to achieve continuous improvement in effectiveness. If you have any concerns regarding e-commerce operations, please feel free to consult with us. 【Service Contents (Partial)】 ■ E-commerce Site Production ・ LP Creation ・ Various Photography ■ E-commerce Site Operation Outsourcing ・ E-commerce Site Analysis ・ Content Site Operation *For more details, please refer to the related links or feel free to contact us.

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• Ad management and operations
• SMS sending service