We will introduce a case that achieved sales expansion by leveraging existing recognition while also appealing to new customer segments!
We would like to introduce a case study of consulting provided to Azuma Kogyo Co., Ltd., which offers various products related to cleaning, such as stain removal detergents that enable time-saving and entrance tile brushes. The company faced challenges due to dependence on the sales of specific products and a decline in sales caused by intensified price competition. Therefore, after analyzing user search, browsing, and purchasing behavior from multiple perspectives, we clarified the appeal points for each product and redesigned the structure and copy to convey the value of individual items. This allowed us to leverage existing recognition while also appealing to new customer segments, resulting in sales growth. 【Case Overview】 ■ Challenges - Dependence on sales of specific products and decline in sales due to intensified price competition ■ Effects - Enabled appeal to new customer segments while leveraging existing recognition, achieving sales growth *For more details, please refer to the related links or feel free to contact us.
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【Response Details】 ■ After analyzing the user's search, browsing, and purchasing behavior from multiple perspectives, clarify the selling points for each product and redesign the structure and copy to effectively convey the value of individual items. ■ On the product page, improve the presentation to intuitively communicate the appeal through clear indications of selling points and usage scenarios tailored to the customer's level of understanding. *For more details, please refer to the related links or feel free to contact us.
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For more details, please refer to the related links or feel free to contact us.
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Kinosura Co., Ltd. is a company that broadly supports EC business based on over 10 years of experience and know-how, from consulting to production and operation. We can provide one-stop support for all necessary processes in EC site management, including the creation of EC sites, various operational outsourcing in EC business, business development, and execution. If you have any concerns such as "I want to launch a new EC site," "sales are not increasing," or "I am struggling with a lack of resources," please feel free to consult with us first.