ジャパン・マーケティング・エージェンシー List of Products and Services

Our company held an online seminar titled "The Changing Consciousness of the Japanese People" on August 25, 2025. While concepts such as sustainability have become established, there is a noticeable cooling of environmental awareness. Additionally, the advancement of AI utilization has led to changes in usage consciousness. There is a relatively accepting attitude towards the spotlighted "job change agency services." Other trends include a noticeable rejection of "reselling and stockpiling." Using the survey results from the "Survey on Considering Japan's Future," which captures the consciousness of the Japanese people over time, we discussed topics for the future. 【Overview】 ■ Date: August 25, 2025 (Monday) 12:00-12:30 ■ Method: Online broadcast (Teams Town Hall) ■ Participation fee: Free ■ Speaker: Manager of the Planning Department, Japan Marketing Agency Inc. *For more details, please download the PDF or feel free to contact us.

• others

In our company, we captured the changes in consumer behavior due to the COVID-19 pandemic and aimed to create new business opportunities. In May 2020, during the state of emergency declared for COVID-19, we conducted a survey titled "Survey on Changes in Consumption Behavior of 2000 Telecommuters." This survey not only assessed the implementation status and awareness of telecommuting, which rapidly became widespread due to COVID-19, but also investigated and analyzed the new consumption behaviors of consumers in the With-COVID era, discovering five new consumption opportunities during telecommuting. 【TOPIC】 ■ Telecommuting will continue to be established in certain companies ■ Changes in consumer awareness and lifestyle due to the introduction of telecommuting ■ What are the "five new consumption opportunities" arising from lifestyle changes? *For more details, please download the PDF or feel free to contact us.

• others

Since 2018, when the concept of SDGs began to spread, our company has planned surveys to consider the future of Japan, conducting these surveys every June and publishing an excerpt of the report in 2025. The results show a trend of declining awareness regarding environmental consciousness and plastic reduction, indicating changes in awareness over the years. Additionally, topics for 2025 include the benefits of generative AI, resignation assistance services, and awareness regarding stockpiling and reselling. 【TOPIC】 ■ The decline in awareness related to the environment, such as "plastic reduction," continues and may persist in the future. ■ In the lifestyle awareness cluster, a conservative group that is positive and socially conscious has become the largest cluster, showing different trends than before. ■ The usage rate of generative AI is increasing and becoming more widespread, with an increase in "consultation" as a positive aspect of generative AI. ■ There are notable positive opinions regarding resignation assistance services, with users at 1.3%. ■ The intention to "regulate stockpiling and reselling" slightly exceeds half at 50.7%. *For more details, please download the PDF or feel free to contact us.

• others

In our company, we conducted a "Sunscreen Usage Survey" (Group Interviews x 3 Groups) in July 2025 to capture changes in consumer behavior regarding UV care products and to serve as a reference for creating new business opportunities. In recent years, the sunscreen market has been expanding against the backdrop of rising average temperatures in Japan. Additionally, the increasing awareness of beauty among men has diversified the ways sunscreen is used, regardless of gender or lifestyle. This survey not only aimed to understand the actual usage of sunscreen but also investigated and analyzed the differences in purchasing awareness of skincare/makeup products and purchasing behavior originating from social media. As a result, we were able to gain insights for further expansion of the sunscreen market and hints for new entrants. 【TOPIC】 ■ Findings related to sunscreen ■ The relationship between sunscreen purchases and social media ■ Utilizing social media *For more details, please download the PDF or feel free to contact us.

• others

We will introduce various types of "research." In the "Retail Lab," we conduct observations of purchasing behavior and shelf layout verification in a recreated store environment. In the "Workshop," based on the results of qualitative research, our staff and clients engage in discussions to delve into issues together. Additionally, we offer "Graphic Recording," where we document the proceedings of various interviews and workshops using text and illustrations. [Research (Excerpt)] ■ Retail Lab ■ Workshop ■ Graphic Recording ■ Design Prototyping ■ Overseas Research *For more details, please download the PDF or feel free to contact us.

• others

Let me introduce "non-verbal" communication. "Eye tracking" uses devices that can track the location and movement of gaze, recording it. This research explores the background and psychology of subjects' behaviors that cannot be recalled through surveys alone. Additionally, it measures physical responses such as brain waves and gaze, quantifying changes that occur unconsciously. There is a study called "neuro research" that utilizes insights from neuroscience in marketing. 【Non-verbal】 ■ Eye Tracking ■ Neuro Research ■ In-store Purchase Behavior Analysis - Konica Minolta "Go Insight" *For more details, please download the PDF or feel free to contact us.

• others

Let me introduce you to "quantitative research." In "internet research," we can collect a large number of samples easily as respondents can answer from their smartphones, tablets, or PCs. Surveys utilizing videos and images are also possible. Additionally, "venue testing/CLT" is a method where participants are invited to a location to experience a product or service and then answer a questionnaire. [Quantitative Research (Excerpt)] ■ Internet Research ■ Venue Testing/CLT ■ Remote Group Research (Online CLT) ■ Virtual Shelf Research ■ Video Collection Survey "Quick-video-clip" *For more details, please download the PDF or feel free to contact us.

• others

I would like to introduce "qualitative research." "Group interviews" are a method of interviewing conducted in a discussion format with a moderator and several participants. "Depth interviews" are a method of interviewing conducted in a one-on-one dialogue with the participant. Additionally, "ethnography/home visits" involve visiting the participant's home to observe their actual living conditions while conducting interviews. [Qualitative Research (Excerpt)] ■ Group Interviews (Online/Offline) ■ Depth Interviews (Online/Offline) ■ Ethnography/Home Visits ■ MROC ■ Life Log Research *For more details, please download the PDF or feel free to contact us.

• others

We would like to introduce our "Original Method." The "UI/UX Research (Handheld Camera)" is a study that captures and observes in real-time how users interact with apps and websites using our unique handheld camera. Additionally, we offer a "Remote Group Research (Online CLT)" where products to be evaluated are distributed and presented online, allowing respondents to evaluate and respond from their homes or any preferred location. 【Original Methods】 ■ UI/UX Research (Handheld Camera) ■ Remote Group Research (Online CLT) ■ Virtual Shelf Research ■ JMA Diary (Diary Research) *For more details, please download the PDF or feel free to contact us.

• others

Our company has been involved in the development of concepts and products across a wide range of fields, including daily necessities, pharmaceuticals, food and beverages, and digital services, leveraging our expertise in "consumer insight exploration" and "idea development" for 50 years since our founding. We often engage in projects that start from hypothesis exploration and opportunity discovery, moving through concept development and idea screening, all the way to the final stage of package design creation, fostering long-term relationships that include brand and product renewals. Based on our diverse achievements, including the development of seasonings that have become long-selling products for over 30 years, beverages that have ranked in hit product lists, and sensitive categories such as caregiving products, we will assist you in developing the products and services you seek. **Features** - "Concept development" from exploratory research that generates innovation - "Product development" centered around the user - In "Package development," we offer specific design refinement proposals *For more details, please download the PDF or feel free to contact us.*

• others

We would like to introduce "Communication/Corporate Strategy." "Initial Buyer Research" is conducted after the release of new products or services to explore the penetration status. In "Promotion Effect Measurement," we understand the penetration status of promotions through various surveys and verify their effectiveness, proposing practical advertising operations. Additionally, in "Customer Satisfaction Measurement," we assess customer satisfaction through various surveys and assist in building improvement processes. 【Communication/Corporate Strategy】 ■ Initial Buyer Research (Tracking Survey) ■ Promotion Effect Measurement ■ Brand Diagnosis Survey (Understanding Brand Penetration, etc.) ■ Customer Satisfaction Measurement (CS Survey) ■ Employee Awareness Measurement (ES Survey) *For more details, please download the PDF or feel free to contact us.

• others

I will introduce "Consumer Understanding / Market Analysis." In "New Market Entry Understanding," we explore opportunities, directions, and challenges for future market entry, such as entering inexperienced categories or renewing existing products and services. Additionally, "Consumer Purchase Behavior Understanding (U&A)" is a survey that captures realities that cannot be revealed by sales data alone, making it one of the fundamental studies for brands. [Consumer Understanding / Market Analysis] ■ New Market Entry Understanding ■ Consumer Purchase Behavior Understanding (U&A) ■ Understanding Customer Journey ■ In-depth Analysis of One Individual *For more details, please download the PDF or feel free to contact us.

• others

Here are five reasons why JMA is chosen by clients. At JMA, we value being a professional group that does not compromise while being close to our clients. An important aspect of conducting research is the "research hypothesis regarding the issue." At JMA, we clarify the research issues through hypothesis brainstorming and build solid hypotheses before translating them into research. 【Five Reasons for Being Chosen】 ■ We value hypothesis formulation. ■ We have an unparalleled on-site organization. ■ We are dedicated to being close to our clients. ■ We can make strategic proposals. ■ We can make creative proposals. *For more details, please download the PDF or feel free to contact us.

• others

Our company handles marketing research. By conducting hypothesis brainstorming, we clarify research issues and firmly build hypotheses before translating them into research. We have a strong fieldwork department, data analysis department, and qualitative research department, allowing us to respond quickly and flexibly from data collection to analysis output in a one-stop manner. **Five Reasons to Choose Us** ■ We value hypothesis formulation. ■ We have an unparalleled on-site organization. ■ We are dedicated to our clients. ■ We can provide strategic proposals. ■ We can offer creative proposals. *For more details, please download the PDF or feel free to contact us.*

• others