ロイヤリティ マーケティング List of Products and Services

PERSONA+ is a persona marketing support service that quickly creates high-resolution, data-driven personas, targets Ponta members that closely resemble these personas, and executes promotional measures. It profiles consumers based on various values related to personality, work perspective, consumption, food, and more. By capturing customers at the value level, it enables deep customer analysis and effective promotions. [Key Points for Promoting Value-Based Marketing] ■ Understanding Values - Grasp the values of approximately 100 million Ponta members using a uniquely developed algorithm. ■ Discerning Values - Quickly identify customer values and easily construct data-driven personas. ■ Utilizing Values - Implement effective promotions aimed at the identified personas. *For more details, please download the PDF or feel free to contact us.

• MA

"Ponta Research" is one of the largest research services in Japan, capable of executing everything from asking to promotion with a standalone panel. By utilizing Ponta's unique purchasing and behavioral data for narrowing down research panels and combining it with survey results, we deliver valuable information that meets your research needs. 【Features】 ■ Holds one of the largest consumer behavior data and standalone panels in Japan ■ Enables screening and targeting based on purchasing data ■ Helps to concretize hypotheses and develop promotions *For more details, please download the PDF or feel free to contact us.

• Analysis and prediction system

Our company provides analytics services that leverage our analytical capabilities and new technologies, utilizing Ponta's big data to support your company's problem-solving. Would you like to clarify your customers, products, and market through data? Our team of analysts specializing in Ponta big data will resolve your concerns from data collection to analysis and provide insights that lead to the next steps. 【Features and Strengths】 ■ Large-scale data sources ■ Collaboration with Ponta Research ■ Collaboration with promotions ■ Utilization of Ponta AI *For more details, please download the PDF or feel free to contact us.

• Access analysis tools