Target customers with a value profile! A marketing tool that utilizes value data from approximately 100 million IDs.
PERSONA+ is a persona marketing support service that quickly creates high-resolution, data-driven personas, targets Ponta members that closely resemble these personas, and executes promotional measures. It profiles consumers based on various values related to personality, work perspective, consumption, food, and more. By capturing customers at the value level, it enables deep customer analysis and effective promotions. [Key Points for Promoting Value-Based Marketing] ■ Understanding Values - Grasp the values of approximately 100 million Ponta members using a uniquely developed algorithm. ■ Discerning Values - Quickly identify customer values and easily construct data-driven personas. ■ Utilizing Values - Implement effective promotions aimed at the identified personas. *For more details, please download the PDF or feel free to contact us.
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basic information
【Features】 ■ +Value Panel - A uniquely constructed value panel that serves as the foundation for persona creation and utilization. ■ +Data Sync - Refines personas by matching your customer data with a dedicated panel for Ponta data. ■ +Research - Identifies your customers' values through surveys that incorporate value discernment logic. ■ +Promotion - Enables direct outreach to Ponta members who closely match the persona. *For more details, please download the PDF or feel free to contact us.
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Applications/Examples of results
【Case Studies】 ■ Research Method: Business Company - Understand the acceptance of new services by combining survey results with values, and create effective content. ■ Estimation Data Method: Financial Services - Build a scheme that allows for continuous value-based targeting and A/B testing to maximize campaign effectiveness. ■ Estimation Data Method: Beverage Manufacturer - Identify customer values in both the company and competitors, and implement promotions to encourage switching from competitors. *For more details, please download the PDF or feel free to contact us.
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Company information
Our company is engaged in point and marketing businesses. In the point business, we provide a common point service called "Ponta," which connects consumers and companies through happiness and gratitude. In addition, in the marketing business, we leverage the extensive member data, one of the largest in Japan, cultivated through "Ponta," along with real usage data from a wide range of 250,000 partner stores across various industries, including physical stores, online services, and infrastructure. We clarify the customers you should approach for your business and support you with suitable ID marketing promotions and a successful process to address your challenges.