Bitters Club List of Products and Services

We offer "recruitment support services." We create job postings, which are the entry point for recruitment. Upholding the principle that "recruitment is sales," we develop attractive job postings utilizing the know-how gained from sales. We have plans available that you can choose from according to your planned recruitment activities, so please feel free to consult with us first. 【Plans】 ■ Application-based ■ Interview-based ■ Success fee-based (staffing) *For more details, please refer to the PDF materials or feel free to contact us.

• Recruitment Agency

In life, we are constantly faced with a series of choices every day. These choices range from personal decisions like selecting daily outfits or commuting routes to those involving third parties, such as business decisions and romantic negotiations. Amidst these choices, one factor that is inseparable when making important and urgent decisions is, quite simply, "nervousness." For some, nervousness can work to their advantage, producing results beyond expectations, while for others, it may hinder their usual performance. In this article, we will focus on "nervousness," which can be both an ally and an enemy, and discuss how to confront it and how to control it. *For more detailed content, please refer to the related links. *For further information, please consult the PDF materials or feel free to contact us.

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Do you know the appropriate time slots for appointments? In both business and personal relationships, "emotions" are always present and can play a significant role in decision-making, carrying a very heavy weight. In this article, we will explain the "appropriate time slots for appointments" based on these considerations. This is something that we would like everyone, not just salespeople and business owners, but anyone who has interpersonal interactions in their daily lives, to be aware of and to reconsider. *For detailed content of the article, please refer to the related links. *For more information, please check the PDF materials or feel free to contact us.

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The phenomenon of assuming that someone is special simply because they have an attractive appearance or belong to a high social status, such as doctors or politicians, or hold titles like executives or company presidents, is called the "halo effect." When a person has a particularly outstanding characteristic, it leads us to judge all their other traits as positive, even if they are not that remarkable. In this article, we will introduce examples of the halo effect and the characteristics of people who are easily influenced by it. In a world where people are judged by their appearance regardless of how wonderful their inner qualities may be, it is important to understand this psychological phenomenon and to control the "image" that others have of us in order to lead a meaningful life. *For more detailed information, please refer to the related links. *For further details, please consult the PDF materials or feel free to contact us.

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This article explains "management" by incorporating psychological phenomena and personal experiences. Regardless of age or gender, humans show interest in things by recognizing their own significance and necessity. Therefore, if negative and incorrect management methods are adopted, subordinates may lose the ability to recognize their own significance. Of course, serious mistakes in work must be pointed out, but try to consciously adopt an approach that conveys "I have expectations of you," and draw out your subordinates' positive motivation. By doing so, subordinates will naturally deepen their interest in their work and begin to listen to your words as a manager or superior. *For more detailed content of the article, please refer to the related links. *For more information, please refer to the PDF materials or feel free to contact us.

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What negotiation techniques do you use during business meetings while in sales? In this article, we will explain the "three essential negotiation skills for persuading others" that every top salesperson knows and considers common knowledge. By possessing a variety of negotiation skills, you can create proposals that resonate with the other party and achieve the ultimate goal of business meetings: securing a contract. [Contents] ■ What techniques do you usually use during business meetings? ■ Explanation of the "three essential skills for persuading others" - Foot-in-the-door - Door-in-the-face - Lowball technique ■ The impression the other party receives can vary based on how you phrase things. *For detailed content of the article, please refer to the related links. *For more information, please check the PDF document or feel free to contact us.

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Are you familiar with the term "the Merabian principle"? In a nutshell, it refers to the psychological effect that "first impressions are indeed based on appearance." The "visual information," which makes up the majority of impressions, includes not only good looks but also clothing, posture, facial expressions, eye contact, and manner of speaking. If you want to make a good impression on others, prioritize improving your appearance first, and consider what you say to please them as secondary. I believe this is an important point to be actively aware of in both romantic and social relationships, but especially in sales positions that sometimes handle large sums of money, where you represent the "face of the company," it is a point that must be kept in mind. *For more details, you can view the related links. *For more information, please refer to the PDF materials or feel free to contact us.

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The basic concept of marketing is that marketing = responding to needs and generating profit; this is the foundational idea and the endpoint. In this article, we will introduce an overview and concepts of marketing. Depending on the size of the company, many organizations have a department labeled "Marketing." The initiatives of the marketing department in each company may lead to different perceptions of marketing that you usually hold. In today's world, where a variety of marketing methods coexist, understanding the broad meaning and implementing marketing strategies suitable for your company will be the key to business growth. *For detailed content of the article, please refer to the related links. *For more information, please refer to the PDF materials or feel free to contact us.

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In the marketing industry, various specialized terms frequently appear. Moreover, it is even more troublesome that many marketing terms are in foreign languages. This is largely due to the fact that marketing is a concept that originated in America, and it has not yet been adequately translated into Japanese. In this article, we will explain basic marketing terms to help decode the conversations of marketers that may be incomprehensible at first glance. Let's aim to level up as business professionals by incorporating new marketing insights in addition to our current areas of expertise. *For detailed content of the article, please refer to the related links. *For more information, please check the PDF materials or feel free to contact us.

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This article explains the "4C," which is often referred to as an evolved version of the 4P. While the traditional 4P framework covers the main elements, it does not reflect the perspective of customers who actually purchase products. The 4C provides a more objective approach to unraveling the marketing mix. In this article, we will explain each "C" of the 4C, which aligns more closely with contemporary marketing trends. Let's reassess our own 4C, and if there are any missing Cs, we can incorporate new ones and delve deeper into them to maximize sales promotion. *For more details, you can view the related links. *For more information, please refer to the PDF materials or feel free to contact us.

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"When CPC is 500 yen and CVR is 1%, the CPA is 50,000 yen, so considering LTV, the ROI is high, right?" Haven't you often heard conversations like this lately? In this article, we explain the overview, calculation methods, and utilization of "LTV." LTV (CLV) refers to the value of a customer from the seller's perspective, specifically the profit that a customer brings to the seller, and it signifies "lifetime profit." Simplified, it quantifies the total profit that can be earned from one customer (or company). By properly setting this, it becomes possible to calculate how much profit can be generated based on the customer acquisition cost set for that one customer (or company). *For detailed content of the article, you can view it through the related links. *For more information, please refer to the PDF materials or feel free to contact us.

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In corporate management and product development, the first step is to identify the market in which your company should compete. However, markets are usually very broad, and it is difficult to meet all market needs. Additionally, depending on the service or product, there may be strengths and weaknesses in specific markets. As a result, there are cases where companies end up competing in markets that are different from where their services should ideally be positioned, leading to the challenge of "not selling at all!" Furthermore, they may misattribute the causes to "the product is bad! The sales are bad!" and fail to recognize the fundamental issues. Is the market you are currently competing in aligned with your company's services? In such situations, a recommended marketing theory is the "STP analysis," which consists of the three elements of segmentation, targeting, and positioning. This article will delve deeper into each of these three elements. *For detailed content of the article, please refer to the related links. *For more information, please refer to the PDF materials or feel free to contact us.

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In this article, we explain marketing theories and concepts not as isolated elements but as a series of flows, referred to as a "line." Essentially, there are five steps in total, and this series of marketing processes is called "MMP (Marketing Management Process)." We hope this serves as a helpful hint for implementing marketing in an appropriate flow after grasping the basic terminology. 【Content Overview (Excerpt)】 ■ What is MMP (Marketing Management Process)? - Research (Market Research and Analysis) = Marketing Research - STP Analysis (Segmentation/Targeting/Positioning) - MM (Marketing Mix) - Implementation - Control (Evaluation and Feedback) *For detailed content of the article, please refer to the related links. *For more information, please check the PDF materials or feel free to contact us.

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This article introduces "How Small and Medium Enterprises Fight." A characteristic feature of our clients is that many of them are what is generally referred to as "small and medium enterprises," with an employee scale of approximately 10 to 500. However, depending on the market for services, there are cases where they are forced to confront large corporations that possess management resources far beyond those of small and medium enterprises. In such cases, they must carefully consider various strategies: whether to compete with price advantages to capture existing market share from large companies, or to invest upfront and spend more on advertising than the large companies in order to acquire new market share. However, the reality is that "there is no chance of winning by directly competing with large companies." So how can small and medium enterprises carve out their path in the Japanese business scene, where various formidable forces are at play? This time, we will delve into this theme using marketing theories. *For more detailed content of the article, please refer to the related links. *For more information, please check the PDF materials or feel free to contact us.

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Strengths of "Sales Outsourcing" "We want to engage in new business development, but we lack skilled sales personnel." "We don't know how to sell." "We want to start a new business, but we don't understand the strategy." We provide comprehensive support for companies in formulating and executing sales strategies, based on the insights of professional sales consultants. Therefore, rather than merely supplementing sales personnel, we aim to build a sustainable sales cycle for our clients by offering the correct sales strategies and tactics. We have received many requests from companies that did not achieve results with other sales outsourcing companies. Strengths of "Sales Consulting" "We want to restructure our sales organization, but we don't know how." "We want to establish a new sales department." "We want to develop sales members, but there are no capable trainers within the company." For building sales organizations, we do not offer just a few hours of consulting per month; instead, we implement a "participatory external sales manager" approach. This allows us to achieve optimal personnel placement that considers the individual characteristics of salespeople and to define requirements and solve issues with high precision, taking into account the latent challenges on the ground.

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Our company provides "sales consulting" aimed at BtoB companies to address the challenge of "declining sales" due to a shortage of sales personnel. Our goal is to create potential effective time for sales personnel through efforts to improve the operational efficiency of sales organizations. By utilizing the resources generated from this, we aim to enhance sales and solve challenges by investing in new customer development and personnel training. We will build this series of systems by actively engaging in actual sales environments and providing "hands-on" support. 【Consulting Services】 ■Operational Efficiency ■New Customer Development Strategy ■Personnel Training *For more details, please download the PDF or feel free to contact us.

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