及部デザイン事務所 List of News Articles

Have you ever been told at work to "think from the customer's perspective"? In fact, there is a significant pitfall in thinking about "customer perspective" by imagining "what if I were the customer..." in your mind. When you think based on imagination without having experienced it yourself, you unknowingly incorporate "your own preferences" and "the production side's convenience," ultimately resulting in "just your own perspective." This is where the concept of "customer starting point" becomes important. Customer perspective: Imagining and thinking about the customer's feelings in your own mind (subjective) Customer starting point: Starting from the "facts" of the real problems and behaviors that customers face (objective) When creating brochures or advertisements, what is important is not baseless fantasies, but starting from the real problems and voices (facts) that the customers in front of you are experiencing. At Oibe Design Office, we do not simply create beautiful printed materials; instead, we engage in a collaborative design process centered around this "customer starting point," organizing the thoughts and strengths that companies want to convey. *If you are struggling with how to communicate your company's strengths or create promotional tools, please feel free to consult with us.

"I want to create a brochure, but I have too much information I want to include and can't organize it." "I can't articulate the differences between my company and others." "I want to renew the current brochure soon, but I've been instructed by my boss to reduce costs, so I'm looking for good ideas." If you're unsure about what to do, please consult Oibe Design Office first. From the objectives you want to achieve with this production to organizing information on "who to communicate with, what to convey, and how," we will support you thoroughly. Currently published on our website's blog! 【What you can’t ask now】 What’s the difference between a "catalog" and a "brochure"? To put it simply, the "purpose" and "scope of information included" are completely different! Catalog: A comprehensive collection of products or services, organized for easy viewing and comparison (inventory). Brochure: Focused on specific products or themes within that collection, designed to convey their appeal in depth. For more details, please check the related links. *For inquiries about production, please download the PDF or feel free to contact us!

We are pleased to announce that our design office, Oibe Design, has been featured in the corporate media "BIG: Specialized Factoring for Corporations" in the special article "Top 10 Comprehensive Branding and Design Production Companies." Although we are a small office located outside the metropolitan area, we have been recognized for our commitment to providing seamless support from brand strategy to graphic and print media design. In this era of advancing digital technology and AI, we value "analog conversations between people." Our representative, who serves as both planner and designer, carefully addresses client challenges and supports the articulation of their essential strengths. We welcome inquiries from those who feel stuck and don't know where to start. As your partner in bringing out and shaping your strengths, we invite you to take a look at our "Production Case Studies." [Details and Document Download] You can find more information about the featured media and our thoughts on production in the related blog links. We also encourage you to download our "Production Case Studies" for more detailed achievements. For inquiries about design production and branding, please feel free to contact us from anywhere in the country!

In the sixth year of our continuation, participating in the Environmental GS Certification System has made us more conscious of the importance of considering the environment and health. Our company wants to incorporate these values of health and the environment into our design production. ...That said, we are not a large company. "I want to do something, but I don't know where to start." "I'd like to consult first about what can be done within the budget." In such cases, please feel free to reach out to us. Instead of rushing with difficult terminology, we will first engage in dialogue and provide proposals that align with your company's objectives. "I want to create an environmentally friendly brochure." "I want to communicate SDGs activities through design." Even small matters are welcome. Please feel free to consult with us. You can also view related blog articles through the provided URL.

Thank you for always visiting our company's page. We are pleased to announce that our company has been featured in an article titled "A Summary of Trusted Consulting Companies Chosen by Companies Serious About Growth | Addressing Challenges in Apparel," published in the column operated by Aprime Co., Ltd. At our company, we value "analog conversations between people" with our client companies above all else, going beyond just the production of printed materials such as brochures and direct mail. Through careful listening, we conduct workshop-style branding support (consulting services) that draws out the true strengths and unique characteristics of a company, verbalizing and visualizing them. This approach has been recognized in our recent feature. For more details, please refer to the linked article. ▼ We also invite you to download and view our "Production Case Collection." It includes numerous examples that may provide hints for companies unsure of how to express their strengths. We are always available for consultations, so please feel free to contact us if you are looking for a partner to solve your challenges. We look forward to hearing from you.

[Case Study] "Even though it's temporary, it feels just like a home toilet" - A flyer strategy to expand sales channels for a new business "We tried to create our own flyer, but it didn't go well." "I can't come up with a catchy phrase that matches the appeal of the product." This is a promotional case study for our self-produced "portable toilet" that faced such challenges. What we worked on this time was not just simple design production. ● Designing a "dual-target" approach that resonates with both construction companies and end users ● Analyzing the business plan and turning strengths into catchy phrases ● Structuring a self-sustaining flyer that acts as a "replacement for salespeople" Why was it possible to finalize the first draft with just one revision? Please take a look at the "behind-the-scenes of the hearing" that balanced smooth progress with a satisfying outcome. ▼ For detailed production examples, click here (to our official company blog)

The website operated by ISO Pro Co., Ltd. In the ISO Pro column article "Recommended List of Sales/Promotional Support Companies," our company has been introduced. In addition to producing printed materials, we also provide consulting services that support branding created collaboratively in a workshop format. Please see the linked article for more details. We would also appreciate it if you could download our "Portfolio of Works." We welcome inquiries, so please feel free to contact us. We look forward to hearing from you.

We have published an Amazon Kindle edition (e-book) from Oibe Design Office. "'You’re the PR person starting today!' A guide for those who have been thrown into the deep end: Creating DM and brochures with an outsourced designer - The Basics" This book is available to read for free on Kindle Unlimited. When outsourcing flyers, DMs, and brochures, are you struggling with: "Are you having trouble requesting estimates?" "Are you worried about how to create a schedule?" "What should you look for in proofreading?" "What is a design check?" This book is for you, who have been told, "You’re the PR person starting today!" and are feeling lost, not knowing what you don’t understand. It’s a must-read. If you are interested, please check the related links.

Article from Keio Corporation "Summary of Recommended Promotional Support Service Providers" In the media "Acrylic Goods Lab" operated by Keio Corporation, we were introduced in the article "Support from Promotion Professionals! Summary of Recommended Promotional Support Service Providers." In addition to producing printed materials, our company also offers consulting services that support branding created collaboratively in a workshop format. Please check the linked article for more details. We would also appreciate it if you could download our "Production Case Collection." We welcome inquiries, so please feel free to contact us. We look forward to hearing from you.