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As many companies engage in video production, the number of those struggling with "not achieving the expected results" is rapidly increasing. The primary cause of this issue lies not in the quality of the video, but in the "design" before production. This document thoroughly explains the "seven perspectives" that are essential for directly linking videos to business outcomes. It covers all the items that should be organized before starting production, from setting objectives to defining the target audience, establishing KPIs, and selecting the appropriate channels for utilization. This is a must-read video marketing bible that you should definitely go through before thinking, "Let's just make a video."

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The importance of utilizing videos is increasing in the manufacturing industry, from exhibitions and sales materials to recruitment activities and even technology transfer. However, there are not a few challenges such as, "When I try to start, I don't know the cost implications," and "I tried to create it in-house, but the results are not as expected." This document objectively compares the advantages and disadvantages of "outsourcing" and "in-house production" in video production. It visualizes often overlooked factors such as "the workload of the person in charge" and "equipment acquisition costs," and simulates which option yields higher productivity. Along with three recommendations to avoid failure, please use this as a checklist to determine the optimal video production system for your company.

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In the modern B2C market, the most effective means to move consumers' hearts and make them think "I want to buy" is video. With an overwhelming amount of information said to be about 5,000 times that of text, video conveys the appeal of products instantly and fosters trust in the brand. However, there are not a few cases of failure, such as "even if we make a video, it doesn't get viewed" or "it costs too much and yields no results." This guidebook condenses the know-how to avoid such failures and ensure tangible results. It dispels the image that "video is expensive and difficult" and introduces specific steps to start small and grow big. The content is practical and can be immediately applied to promotional activities starting tomorrow, such as improving conversion rates on e-commerce sites, spreading on social media, and acquiring repeat customers after purchase. This is an essential resource for all B2C businesses that want to create emotional connections with customers and maximize sales.

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This is a practical guide to utilizing video, which is essential for success in B2B business. Modern B2B buyers complete 57% of the purchasing process before contacting sales representatives, and 73% watch videos before making a purchasing decision. This document explains the success principles that lead to results, based on concrete data showing that videos can extend website stay time by an average of 2.6 times and improve conversion rates by up to 80%. A one-minute video contains the equivalent of 1.8 million words of information, making it possible to effectively convey the value proposition of complex products or services in a short amount of time. Especially in B2B, where the decision-making process is lengthy, showing the "face of the company" through video and allowing potential customers to see the actual products and services is significant for building trust early on. As digital transformation accelerates, video becomes an important strategic asset that influences a company's competitiveness.

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To companies struggling with "rising outsourcing costs for video editing" and "wanting to in-house but not knowing where to start." In this course, an instructor from a creative company with over 20 years of industry experience will focus on the "truly necessary parts" of video editing. 【Course Features】 - Safe for beginners! A curriculum directly linked to practical work In addition to basic operations of Premiere Pro, we will carefully teach you how to plan. You will understand the flow of video creation and be able to edit in-house. - Sustainable without strain This is an online course with 5 sessions, each lasting 2 hours, held once a week, so you can attend without difficulty even amidst a busy schedule. There are also archived videos, so you can review with confidence. - Comprehensive support system Even after the course ends, you will have unlimited access to lecture videos and support for questions and consultations for 6 months, providing long-term support for your video production. - Strong support for in-housing By in-housing video production, you can significantly reduce outsourcing costs. The goal is to enable you to create simple video content in-house that can be used for a wide range of purposes, including social media, sales activities, and exhibitions. Why not take the first step into video marketing?

• E-learning
• Employee training
• Video Production

Acquire planning skills from beginner to professional level! "I want to create a video, but I don't know where to start." "I can edit, but I struggle with planning and structure." "I want to effectively convey my company's products and services through video." This program is for corporate representatives facing such challenges. This course is a practical program where you can learn the basics of video planning and structure necessary to achieve your goals, such as introducing corporate products and services or creating recruitment videos. - Designed for beginners: A curriculum that allows those with no experience in video production to learn without difficulty. - Practice-oriented workshops: Not just "listening," but every session includes a 30-minute workshop where you will actually create project proposals, structural plans, and storyboards. This helps you express and communicate your creative ideas through "words" and "text." - Direct instruction from professionals: Active video directors working in TV programs, commercials, and web/SNS videos will serve as instructors. You will acquire skills in video direction that can be used in the field, as well as the ability to create project proposals, structural plans, and storyboards that communicate effectively both inside and outside the company. - Template provision: A "structural plan creation template" will be provided. You can advance your planning using the template during the course.

• E-learning
• Employee training