Should we create product introduction and technical explanation videos in-house or hire a professional? The truth about costs revealed through labor conversion.
The importance of utilizing videos is increasing in the manufacturing industry, from exhibitions and sales materials to recruitment activities and even technology transfer. However, there are not a few challenges such as, "When I try to start, I don't know the cost implications," and "I tried to create it in-house, but the results are not as expected." This document objectively compares the advantages and disadvantages of "outsourcing" and "in-house production" in video production. It visualizes often overlooked factors such as "the workload of the person in charge" and "equipment acquisition costs," and simulates which option yields higher productivity. Along with three recommendations to avoid failure, please use this as a checklist to determine the optimal video production system for your company.
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basic information
- Evaluation criteria for video production: Explanation from four perspectives: cost, quality, speed, and sustainability. - Comparison of advantages and disadvantages: Visualizing the "hidden costs" and risks associated with outsourcing and in-house production. - Cost simulation comparison table: Unique estimates for the following three patterns: - Pattern A: Complete outsourcing (professional quality, branding-focused) - Pattern B: Hybrid (planning by professionals, editing in-house) - Pattern C: Complete in-house production (only internal resources) * Presenting "total cost," which includes not only equipment and software costs but also the workload (labor costs) of the responsible personnel. - Scene-specific usage guide: Recommended structures for different purposes such as company introductions, exhibitions, product PR, social media, and recruitment.
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Applications/Examples of results
**Main Uses** - Consideration of Production Structure: As a basis for determining the optimal "ratio of outsourcing to in-house production" when launching new video projects. - Cost Re-evaluation: To verify the reasonableness of current outsourcing costs and estimate hidden labor and training costs associated with in-house production. - Basis for Internal Proposals and Approvals: As data for reporting and proposing budget formulation for video utilization and changes in production structure (in-house production or switching to outsourcing). - Optimization of Operational Flow: As selection criteria to streamline multifaceted video utilization for exhibitions, product explanations, recruitment, social media, etc. **Target Audience** Persons in charge or responsible for marketing, public relations, sales planning, human resources, and DX promotion departments in B2B companies (especially in manufacturing and technology sectors). **Benefits of Implementation and Achievements** We support the establishment of a sustainable video utilization structure that balances quality and cost, preventing failures stemming from the misconception that "in-house production equals cheap." This is particularly utilized in manufacturing environments dealing with product introduction videos that require specialized knowledge, serving as guidance for selecting optimal partners and internal training.
Company information
Our company is celebrating its 106th anniversary this year, specializing in video production, graphic design, and exhibitions, and we engage in production, construction, and operational services. We focus on video production from the planning proposal stage, primarily for product introductions, company introductions, exhibition videos, and showroom videos, and we excel at conveying the strengths of products for BtoB companies. "We create videos that clearly communicate complex structures and difficult-to-understand systems." "We study our clients' products to propose expressions and content." We will propose and deliver impactful videos using filming, animation production, and 3DCG production. We explain the benefits of in-house video production for companies using visual materials in an easy-to-understand manner. In today's rapidly aging society with a declining birthrate, we can contribute to addressing the urgent issue of technology transfer in the manufacturing industry. Please feel free to contact us.
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