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"Despite being newly built, they remain unsold," and "Even with discounts of several million yen, there are no buyers." Such voices are increasing in the real estate industry. The environment surrounding newly built single-family homes is becoming more challenging due to rising construction costs, increasing interest rates, and the emergence of the used housing market. In this article, we will examine the reasons behind the lack of sales for newly built homes based on market data and analysis. We will also introduce practical measures such as pricing strategies, differentiation, and the optimization of promotional methods, including unmanned viewing systems. We will provide insights on how to survive in a changing market. *For more details on the column, please refer to the related links. For further inquiries, feel free to contact us.*

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In the real estate industry, the property viewing process has long been an important sales activity that has remained unchanged over the years. In recent years, due to the evolution of digital technology and changes in consumer needs, a new viewing style called "smart viewing" is becoming more popular. This time, we will explain in detail why smart viewing is attracting attention, its mechanisms and benefits, as well as key points for implementation. *For more details on the column, please refer to the related links. Feel free to contact us for more information.

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Amid the shrinking housing market, competition for survival is intensifying. The number of new housing starts in 2024 decreased by 3.4% compared to the previous year. Construction costs are also rising, and from April 2024, labor costs are under upward pressure due to the application of work style reform-related laws. In this double bind, there are limits to securing profits through price competition alone. What is needed is a clear differentiation strategy. From the forefront of real estate digital transformation (DX), we will consider methodologies for differentiation that can be implemented immediately in the housing industry. *For more details on the column, please refer to the related link. For further information, feel free to download the PDF or contact us.*

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The real estate industry is currently facing an unprecedented wave of digital transformation. In an industry where analog business practices have been the norm for many years, the necessity for DX (digital transformation) has never been higher, and attention to real estate business support systems is rapidly increasing as a means to achieve operational efficiency and enhance competitiveness. The challenges facing the real estate industry, such as a serious labor shortage and the diversification of customer needs, are piling up. To address these challenges and achieve sustainable growth, many real estate operators are beginning to consider the introduction of business support systems. *For more details on the column, please refer to the related link. For more information, feel free to download the PDF or contact us.*

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The process of searching for homes and purchasing houses surrounding housing exhibition centers has changed significantly, making it increasingly difficult to secure a sufficient number of visitors using traditional methods of attracting customers. As information gathering through social media and the internet becomes commonplace, a major reevaluation of the visitor attraction strategies for housing exhibition centers is required. We will analyze the challenges faced by housing exhibition centers and introduce effective visitor attraction methods adapted to the digital age, as well as specific event planning ideas and key points for success. *For more detailed information, please refer to the related links. For further details, you can download the PDF or feel free to contact us.*

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The housing industry is currently facing a tough market environment. The total number of new housing starts in 2024 is projected to be 792,070 units, a decrease of 3.4% from the previous year's 819,623 units. Amid the ongoing decline in owner-occupied and condominium housing, the pressure on housing sales representatives to deliver results is increasing day by day. In such an environment, why is there a difference between sales representatives who succeed and those who do not? This article analyzes the reasons why housing sales are struggling and discusses specific improvement measures. *For more details, you can view the related links. For further information, please download the PDF or feel free to contact us.*

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The custom home industry in 2025 is facing a tough situation with rising prices due to soaring material costs and a decrease in visitor numbers. However, there are companies that achieve results through appropriate customer attraction strategies. We will analyze the methods of successful companies and introduce specific ways to effectively attract customers even with a limited budget. The custom home industry in 2025 is placed in an unprecedentedly harsh environment. The entire industry is overshadowed by soaring material prices, concerns about rising interest rates, and a significant decrease in customer numbers. It is also true that there are companies that continue to grow even in such difficult circumstances. What is the difference? *You can view the detailed content of the column through the related link. For more information, please download the PDF or feel free to contact us.*

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The modern real estate industry is facing serious structural challenges. According to the Ministry of Health, Labour and Welfare's "Overview of the Employment Trend Survey Results for Reiwa Year 6," the turnover rate in the real estate industry is 13.5%. As of 2024, the number of new entrants is 113,000, while the number of leavers exceeds this at 121,000. Just looking at these figures, one can understand the severity of the situation in the industry. To enhance sustainable growth for companies and improve employee satisfaction, streamlining operations is essential. The real estate industry has long been burdened with industry-specific issues. These challenges are intertwined, leading to a decline in overall productivity and a loss of talent across the industry. *For more details on the column, please refer to the related link. For further information, feel free to download the PDF or contact us.*

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In recent years, competition for talent acquisition in the real estate industry has intensified, making it difficult to achieve results with traditional hiring methods alone. Many companies may be facing challenges such as "few applications even when job postings are made on the recruitment website" and "a high number of same-day cancellations for interviews." This time, we will introduce hiring strategies to help job seekers be "chosen," along with some case studies. *For more detailed information, please refer to the related links. You can download the PDF for more details or feel free to contact us.*

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In recent years, competition in the real estate industry has intensified, and by the end of fiscal year 2023, the number of real estate transaction businesses nationwide has increased to 135,538, marking a 10-year consecutive rise. In such a situation, it is important to establish a clear "brand" in order to become a real estate company that is "chosen" by customers. This article will introduce the basics of real estate branding and specific strategies, highlighting case studies. *For detailed content of the column, you can view it through the related link. For more information, please download the PDF or feel free to contact us.*

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In recent years, many industries and companies have been working on "DX (Digital Transformation)" utilizing IT and digital technologies. Of course, the real estate industry is no exception. Although it is said that delays in the implementation of DX could lead to a situation where companies cannot establish their competitiveness and advantages in the future, the real estate industry is considered to be lagging behind other industries in terms of DX. This article will explain why the DX transformation in the real estate industry is delayed, the issues that arise if no measures are taken, and how to advance DX transformation. *For detailed content of the column, you can view it through the related link. For more information, please download the PDF or feel free to contact us.*

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Property viewings are one of the essential tasks in the real estate business. When considering the purchase or rental of a property, many people would want to see the property in person. Because it is an important task that leads to contracts, I will explain the need for operational efficiency and customer needs. *You can view the detailed content of the column through the related link. For more information, please download the PDF or feel free to contact us.*

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In recent years, labor shortages due to population decline, changes in work styles following the COVID-19 pandemic, and the diversification of customer needs have made operational efficiency a challenge in various fields. In the real estate management sector, labor shortages have already become serious, and improving operational efficiency is a measure that should be taken as soon as possible. Here, we will explain why the efficiency of real estate management is necessary and how to specifically promote this efficiency. *For detailed content of the column, please refer to the related links. For more information, please download the PDF or feel free to contact us.*

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As the importance of digital marketing in the real estate industry increases, the utilization of real estate portal sites has become the key to improving performance. Portal sites are essential for attracting customers to real estate companies, and there are more than 30 sites when considering both large and small ones. We will provide a comprehensive explanation, from the basic knowledge of real estate portal sites and practical usage methods to an introduction of representative portal sites. *For detailed content of the column, you can view it through the related links. For more information, please download the PDF or feel free to contact us.

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As digital transformation (DX) progresses in the real estate industry, the spotlight is particularly on the property viewing services that utilize VR (virtual reality) technology. In the wake of the COVID-19 pandemic, the demand for non-face-to-face property tours has increased, and VR viewings are becoming established as a new standard. We will explain the essential information that real estate companies should know, from the basics of real estate VR to practical implementation methods. *For detailed content of the column, you can view it through the related link. For more information, please download the PDF or feel free to contact us.*

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In the real estate industry, property viewings are an important step towards closing a deal. They play a crucial role not only in explaining the properties but also in supporting customers in making significant decisions in their lives. We will provide a detailed explanation of the knowledge and skills necessary for professionals in property viewings, as well as efficient methods for improving operations. *For more details on the column, you can view it through the related link. For more information, please download the PDF or feel free to contact us.*

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As a measure against COVID-19, people are being encouraged to refrain from going out, and even though it is difficult to go out as one wishes, activities related to renting or purchasing real estate cannot be avoided due to transfers, relocations, employment, or schooling. In this context, we will consider what the standards for the real estate industry should be. *For more details on the column, you can view it through the related link. For more information, please download the PDF or feel free to contact us.

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The real estate industry is said to involve a lot of analog interactions. Is the real estate industry really analog? This article explains the reasons behind this perception and points for streamlining real estate operations. *For more detailed information, you can view the related links. For further details, please download the PDF or feel free to contact us.*

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In the real estate industry, attracting customers is a crucial element for business success. However, many real estate companies are currently struggling with effective customer acquisition. We will analyze the reasons why real estate customer acquisition is not going well and provide detailed explanations of specific improvement measures. *For more details on the column, you can view it through the related links. For more information, please download the PDF or feel free to contact us.*

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After the COVID-19 pandemic, there has been a rapid increase in "unmanned" services across many industries. The real estate industry is no exception, with new sales styles such as "unmanned stores" and "unmanned viewings" being established. In particular, "unmanned viewings" have matched recent customer needs, resulting in some companies reducing the time to contract by about 60% and increasing the contract rate by 20%. What kind of service is the "unmanned viewing" that is currently in demand? We will introduce it in detail. *For more detailed information, you can view it through the related link. For more details, please download the PDF or feel free to contact us.*

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Due to the impact of COVID-19, the distance between people has become a concern. As a result, the shift to online shopping has rapidly progressed, leading to the emergence of "unmanned convenience stores" where there are no staff, and the trend of unmanned stores has increased. The real estate industry is no exception. Companies that are already advancing the unmanning of stores and certain operations are showing signs of gradual expansion. This time, we will provide a detailed explanation of the three types of "unmanned" operations that are being sought in the real estate industry. *For more detailed content of the column, please refer to the related link. For more information, please download the PDF or feel free to contact us.*

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In response to the spread of COVID-19, new sales and customer service styles have been established across various industries. In the real estate industry, tools that allow for non-face-to-face real estate transactions, such as "online viewings" and "electronic contracts," have increased, leading to the emergence of various customer service styles beyond traditional face-to-face interactions. "Unmanned viewings" are one such style. This time, we will introduce the increasingly adopted "unmanned viewing systems" and the new customer service style they offer. *For detailed content of the column, please refer to the related link. For more information, feel free to download the PDF or contact us.

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Due to the impact of the new coronavirus, our lifestyles are changing rapidly. Many people are adopting work styles such as remote work and telecommuting. This time, I will introduce the ongoing online transformation of real estate operations during the pandemic. *For detailed content of the column, you can view it through the related link. For more information, please download the PDF or feel free to contact us.

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We would like to introduce a case study on the implementation of "Unmanned Viewing-kun" at Keihan Electric Railway Real Estate Co., Ltd. The company faced challenges with property viewings and customer service in a non-face-to-face and non-contact manner. After the implementation, even properties with less favorable locations were able to lead to contracts as customers could freely view them. 【Case Overview】 ■Challenges - Property viewings and customer service in a non-face-to-face and non-contact manner ■Results - Successfully lowered the barriers to property viewings through unmanned viewings - Contributed to the improvement of the quality of sales activities for sales employees *For more details, please download the PDF or feel free to contact us.

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We would like to introduce a case study on the implementation of "Unmanned Viewing-kun" at Fukushima Housing Co., Ltd. The company has been facing a labor shortage issue that is prevalent across the real estate industry, making it difficult to find immediately available talent. Looking at the figures from the first half of the period from August 2023 to September 2024 after the implementation, there were a total of 40 unmanned viewings, of which 2 resulted in contracts. [Case Overview] ■ Challenges - Small sales team, need for efficient sales operations ■ Results - 2 contracts in one year, contracts generated from low-probability customers *For more details, please download the PDF or feel free to contact us.

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We would like to introduce a case where "Unmanned Viewing-kun" was implemented at Chuo Jutaku Co., Ltd. (Polus Group), resulting in the sale of two detached properties within a few months. The company has seen a diversification in customer viewing needs, necessitating responses outside of weekends and during various time slots. After the implementation, there were two sales of detached properties, and the number of inquiries and visitors significantly increased, enhancing the customer attraction effect. [Case Overview] ■ Challenges - Property guidance and customer support outside of regular hours ■ After Implementation - Utilized "Unmanned Viewing-kun" for key management and property guidance in auto-lock condominiums - Achieved two sales within a few months of implementation *For more details, please download the PDF or feel free to contact us.

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We would like to introduce a case study on the implementation of "Unmanned Viewing-kun" at Chuo Jutaku Co., Ltd. (Polus Group). The company has undergone a reform in employee work styles and a review of business hours, facing challenges such as the need for more efficient sales activities and a reduction in workload. Since its introduction in August 2023, there has been one successful contract within six months. Currently, it is being implemented at four sites, with approximately 15 visits per month. [Case Overview] ■Challenges - Changes in employee work styles necessitated more efficient sales activities. - Addressing diverse needs such as dual-income households and difficulties in weekday operations. ■Results - With advice on promotional strategies and the creation of landing pages, the number of reservations is gradually increasing. *For more details, please download the PDF or feel free to contact us.

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This document is a checklist for property viewings used by high-conversion salespeople. In this document, we summarize the specific actions that real estate sales representatives should take when conducting property viewings. The conversion rates of "successful salespeople" and "unsuccessful salespeople" differ significantly. We have compiled this checklist for you to share with your sales team. We hope it will be useful for your sales activities. [Contents] ■ Overview of marketing strategies ■ 1. Preparation before the viewing ■ 2. Listening skills and proposal methods ■ 3. Follow-up ■ Introduction of our service "Unmanned Viewing-kun," which is effective for increasing conversion rates *For more details, please download the PDF or feel free to contact us.

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The document discusses capturing customer needs to increase customer acquisition and includes real voices of potential customers today. It introduces feedback from users of the "Unmanned Viewing-kun," who were able to view properties safely during the COVID-19 pandemic without having to contact real estate companies. Additionally, it provides information on the services offered by "Unmanned Viewing-kun" and the benefits of its implementation, so please take a look. [Content Included] ■ The number of customers wanting to use unmanned viewings is increasing ■ What customers are considering regarding unmanned viewings ■ Feedback from customers who have actually used unmanned viewings ■ It can also be utilized to improve the efficiency of sales staff ■ Introduction to Unmanned Viewing-kun *For more details, please download the PDF or feel free to contact us.

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This document outlines five marketing strategies that real estate companies struggling with customer acquisition should prioritize. We present marketing initiatives that should be implemented immediately for real estate companies looking to improve their response rates. For companies that have not yet engaged in marketing, there is no need to worry. We have carefully selected five strategies from numerous marketing initiatives and will introduce "marketing strategies that can be started immediately." We hope these will be beneficial for your customer acquisition efforts. [Contents (Excerpt)] ■ Overview of Marketing Strategies ■ Strategy 1: "MEO" Promote being a trusted company nearby ■ Strategy 2: "Official LINE" Maximize repeat rates ■ Strategy 3: "Google Listing Ads" Target the existing audience with web ads ■ Strategy 4: "SEO" Reach potential customers seeking information *For more details, please download the PDF or feel free to contact us.

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This document is an introduction to the 24-hour unmanned viewing service "Unmanned Viewing-kun." It explains "why unmanned viewings are necessary," addressing the main sources of information being social media, the quality of responses to desired information, and the increasing number of people who do not want to be sold to. Additionally, it includes "reasons for being chosen," making it a useful reference when considering implementation. We encourage you to read it. 【Contents (excerpt)】 ■ Why unmanned viewings are necessary ■ Challenges in viewings ■ Features ■ Reasons why Unmanned Viewing-kun is chosen ■ Examples of companies that have implemented it *For more details, please download the PDF or feel free to contact us.

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"Unmanned Viewing-kun" is a 24-hour unmanned viewing service that can be used for all types of real estate, including houses, apartments, exhibition halls, and model homes. The entire process from viewing application to completion can be done online. This eliminates the need for phone calls or email inquiries. You can reduce costs based on usage. The online viewing service also ensures security. [Reasons to Choose Us] - All viewing-related tasks are completed unmanned - Implementation is possible from just one property - Compatible with various real estate properties - Reliable system *For more details, please refer to the related links or feel free to contact us.

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