プライマル Company Profile

For achieving flexible and speedy management, leave it to us.

In the field of "management control," there are many cases where traditional systems designed with the assumption of standardized operations do not fit due to reasons such as the ease with which operations and metrics change under the influence of external environments and management policies, and the significant involvement of human judgment in business processes. Since its founding, Primal has aimed to provide management control systems, which are often perceived as high-threshold, as tools that are easy to use and accessible like calculators or Excel, while being secure, robust, and flexible enough to withstand changes. We have continued our efforts to make these tools more familiar and widely used by many companies. Moving forward, we will strive to improve the accuracy of performance forecasting through the use of AI (artificial intelligence), provide development platform services specialized in the development and construction of business applications for management control purposes, and accelerate our overseas operations.