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We would like to introduce a case study of the implementation of the creative evaluation solution "D-Planner" at Sony Bank Inc. The marketing department and the production side have different expectations for the creative work, and it was necessary to quantify the production side's requests in order to discuss them at a common table. After the introduction of "D-Planner," we were able to score and visualize the attitude changes of consumers who viewed the creative, allowing for constructive discussions on improvement points based on the visualized outputs. [Case Overview (Partial)] ■ Implementing Company: Sony Bank Inc. ■ Challenge: It is difficult to predict the reactions of consumers who see the advertisement in advance. ■ Solution: We can score and visualize the attitude changes of consumers who view the creative. *For more details, please download the PDF or feel free to contact us.

We would like to introduce a case study where DNP Communication Design Co., Ltd. implemented the creative evaluation solution "D-Planner." In the business of content creation, many stakeholders are involved, which often leads to confusion in judging the quality of creativity. As a result of seeking objective and fair metrics, they arrived at "D-Planner." After implementation, they were able to explain creativity not by intuition but through numerical data, solidifying the basis for production. The "subtraction" of information can also be explained based on quantitative analysis results, making it easier to convey intentions. [Case Overview (Partial)] ■ Implementing Company: DNP Communication Design Co., Ltd. ■ Challenge: Frequent confusion in judging the quality of creativity ■ Solution: Creativity can be explained numerically, solidifying the basis for production *For more details, please download the PDF or feel free to contact us.

We would like to introduce a case study of the implementation of the creative evaluation solution "D-Planner" at Tarami Co., Ltd. Human analysis can lead to different conclusions based on the analyst's preferences or mood, resulting in ambiguous criteria for correctness and getting stuck in a maze of thought. "D-Planner" provides analysis as an "unwavering third party" through AI, allowing for stable analysis and clear judgment. It can analyze the quality of package design purely, without bias towards brand identity. [Case Overview (Partial)] ■ Implementing Company: Tarami Co., Ltd. ■ Challenge: Human analysis has ambiguous criteria for correctness ■ Solution: AI provides stable analysis and clear judgment *For more details, please download the PDF or feel free to contact us.