![[Case Study] Retail/AI Function Customer Attribute Analysis and Visibility Measurement](https://image.www.ipros.com/public/product/image/b60/2000750928/IPROS01392087793752790003.png?w=280&h=280)
[Case Study] Retail/AI Function Customer Attribute Analysis and Visibility Measurement
Introducing a case where the visibility rate of electronic signage was measured, and demographic data of viewers became obtainable.
We would like to introduce a case study that addresses the challenge of not knowing the effectiveness of digital signage (electronic displays) installed in stores. By implementing "Actcast," you can utilize AI cameras to understand whether the digital signage is being viewed and who is viewing it. Additionally, you will be able to measure the cost-effectiveness of the digital signage. Furthermore, using the demographic data of viewers, it becomes possible to tailor the content more appropriately. There is also the potential to use it not only for your own content but as an advertising medium. [Case Overview] ■Challenge - Although digital signage was installed in the store, its effectiveness was unclear. ■Results - Measurement of viewership rates and acquisition of viewer demographic data. - Measurement of cost-effectiveness. - Possibility of tailoring content more appropriately. *For more details, please refer to the related links or feel free to contact us.
- Company：Idein 本社
- Price：Other
