Introducing a case where the visibility rate of electronic signage was measured, and demographic data of viewers became obtainable.
We would like to introduce a case study that addresses the challenge of not knowing the effectiveness of digital signage (electronic displays) installed in stores. By implementing "Actcast," you can utilize AI cameras to understand whether the digital signage is being viewed and who is viewing it. Additionally, you will be able to measure the cost-effectiveness of the digital signage. Furthermore, using the demographic data of viewers, it becomes possible to tailor the content more appropriately. There is also the potential to use it not only for your own content but as an advertising medium. [Case Overview] ■Challenge - Although digital signage was installed in the store, its effectiveness was unclear. ■Results - Measurement of viewership rates and acquisition of viewer demographic data. - Measurement of cost-effectiveness. - Possibility of tailoring content more appropriately. *For more details, please refer to the related links or feel free to contact us.
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basic information
"Actcast," the Edge AI platform, has been ranked No. 1 in domestic market share for two consecutive years. - It dramatically reduces device costs by enabling advanced AI analysis on small, inexpensive devices the size of a credit card (AI analysis that typically requires devices costing hundreds of thousands of yen can now be performed on devices costing a few thousand yen). - Our proprietary acceleration technology allows for cutting-edge AI analysis without the need to lighten AI models. - By using sensing devices equipped with cameras, microphones, thermometers, etc., it can collect and utilize diverse real-world information. - It enables remote management and operation of multiple devices. - Edge AI sends only the minimum necessary information to the cloud, allowing for use while considering privacy and confidential information. About "No. 1 in domestic market share": Based on the survey results of "Vendor share (number of units) of Edge AI platforms" from Deloitte Tohmatsu Research Institute's "Current Status and Future Outlook of the Edge AI Computing Market 2022 Edition" (https://mic-r.co.jp/mr/02530/). *For more details, please refer to the related links or feel free to contact us.
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Other usage examples ■Transportation such as trains and buses, tourist information *For more details, please refer to the related links or feel free to contact us.
Company information
We are a startup with unparalleled technological capabilities that has achieved the acceleration of deep learning inference on inexpensive general-purpose devices. We have developed the edge AI data collection platform "Actcast" using this technology, providing services to developers and businesses that develop, implement, and utilize practical AI/IoT systems. Moving forward, we will continue to contribute to the proliferation of AI/IoT systems in collaboration with our partner companies. Our mission is "to enable all information in the real world to be handled by software," and we have been selected as a J-Startup by the Ministry of Economy, Trade and Industry in Japan, as well as being recognized as a NEXT unicorn company by the Nikkei. We are also highly regarded internationally, becoming an AI Partner of Arm and an Inception Program Partner of NVIDIA.
![[Helpful Materials Provided] Explanation of Cutting-Edge Digital Signage Trends](https://image.www.ipros.com/public/product/image/fef/2001086288/IPROS31024939958393850171.png?w=280&h=280)
