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[Case Study] AR Promotion (Utilizing the AR App Artist)
We propose a promotional plan that utilizes an AR app as a photo spot to liven up the storefront! By using a general-purpose AR app, costs can also be reduced.
We received a proposal for a promotion from JR West Japan Isetan Lucua 1100 store that features unique characters to enhance the Christmas spirit. We suggested a plan utilizing the versatile AR app "ARtist." We created life-sized sample panels and conducted repeated experiments to determine the most effective marker placements, which led to a cost-effective proposal compared to building an original app, resulting in an order from them. [Case Overview] ■ JR West Japan Isetan Lucua 1100 store ■ [2017 CHRISTMAS - Isetan's Christmas -] AR Promotion (utilizing the AR app "Artist") ■ Period: December 2017 ■ Production Examples - Installed AR interactive panels as one of the photo spots to liven up the store during the Christmas season. - Launched a promotion where posting with the hashtag "#LucuaIsetanChristmas" would earn a novelty gift. *For more details, please refer to the PDF document or feel free to contact us.
- Company：タカラサプライコミュニケーションズ 本社・工場
- Price：Other
