We propose a promotional plan that utilizes an AR app as a photo spot to liven up the storefront! By using a general-purpose AR app, costs can also be reduced.
We received a proposal for a promotion from JR West Japan Isetan Lucua 1100 store that features unique characters to enhance the Christmas spirit. We suggested a plan utilizing the versatile AR app "ARtist." We created life-sized sample panels and conducted repeated experiments to determine the most effective marker placements, which led to a cost-effective proposal compared to building an original app, resulting in an order from them. [Case Overview] ■ JR West Japan Isetan Lucua 1100 store ■ [2017 CHRISTMAS - Isetan's Christmas -] AR Promotion (utilizing the AR app "Artist") ■ Period: December 2017 ■ Production Examples - Installed AR interactive panels as one of the photo spots to liven up the store during the Christmas season. - Launched a promotion where posting with the hashtag "#LucuaIsetanChristmas" would earn a novelty gift. *For more details, please refer to the PDF document or feel free to contact us.
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Takara Supply Communications Co., Ltd. will respond to our customers' requests quickly and accurately by linking workflows such as containers and packaging materials, digital promotion, and printing to provide appropriate proposals. As a media industry company, we will establish ourselves as a company that can meet customer expectations by adapting to changes in the environment.
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