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[Case Study] Takara "Shochu Highball" App

Experience a popular tavern with AR and videos virtually! A gift campaign is also being held simultaneously, encouraging multiple purchases of products.

As a new promotional method that other companies have not implemented, we proposed content that allows customers to enjoy a "public tavern" that aligns with the product's concept. To create a sense of realism for the public tavern, we coordinated extras that closely match the product's target audience, paying attention to the production of the video. Additionally, by simultaneously launching a campaign, we also implemented a plan to encourage multiple purchases of the product. (The campaign ended in late December 2015) 【Case Overview】 ■ Takara Shuzo Co., Ltd. ■ Takara "Shochu Highball" App ■ Period: April 2015 ■ Customer Evaluation: We were able to create the brand's world view. *For more details, please refer to the PDF document or feel free to contact us.