If you are new to creating novelties or are struggling to achieve good results, please use this as a reference.
The key points for producing promotional items without failure are as follows:
- Set a budget
If you create promotional items without a budget in mind, you may end up exceeding your budget, resulting in items that do not provide a good return on investment. If the costs are high but the benefits are low, there is no point in producing the promotional items. However, be aware of the Prize Control Law. Promotional items fall under the category of total prizes according to this law, which sets a limit on production costs. Exceeding this limit would be a violation of the law.
- Clarify your target audience
Carefully consider who you will distribute the produced promotional items to. For example, if your target audience is business professionals, distributing kitchen-related promotional items may not resonate with them. While there may be some who could use them at home, items that can be used in a business setting are more practical and appreciated.
- Decide on the distribution location
By determining the distribution location, you can choose the most suitable items. For instance, at trade shows or events, distributing tote bags that can hold materials or, in the summer, handing out fans or hand-held fans would be well-received.
