[Development Case] Optimizing terrestrial television advertising transactions with mathematical optimization technology.
Fixstars Amplify jointly develops core technology for terrestrial wave advertising platforms!
Introducing a case study of the ad platform "ARM Platform," jointly developed by Fixstars Amplify, which realizes programmatic transactions for terrestrial wave advertising. With the evolution of digital technology, the gap between internet advertising and terrestrial wave advertising has widened, necessitating the application of new ad technologies to terrestrial wave advertising operations. In response, we mathematically modeled the structure of terrestrial wave advertising and conducted a Proof of Concept (PoC) from the perspective of the scale of the problems addressed and the conditions set. This has made it possible to automatically determine advertising slots aimed at achieving guaranteed impressions and marketing KPIs for advertisers. 【Case Overview (Excerpt)】 <Background> - With the evolution of digital technology, the gap between internet advertising and terrestrial wave advertising has widened, leading to a demand for the application of new ad technologies in terrestrial wave advertising operations. - Nippon Television has been advancing the development of the ARM platform with the aim of incorporating the advantages of internet advertising while leveraging the strengths of terrestrial wave advertising. *For more details, please download the PDF or feel free to contact us.
- Company:Fixstars Amplify
- Price:Other